The Secret Great Eight Core Competencies of MasterFull Coaching - Part 4/8

Part 4/8 – Co-Creating the Relationship: Cultivates Safety and Trust
Wednesday, February 25, 2026 at 12:00 – 1:30pm CT
Ben Dooley, MCC

Yeah, you know all about trust and safety are essential—without them, coaching simply doesn’t happen. But let’s go deeper. Your clients don’t need help staying where they are; they need support to move beyond their usual stopping points. Whether it’s taking action, facing emotion, or challenging their thinking, people cling to comfort—even when it hurts—because safety feels familiar. And the truth is, we don’t grow unless we trust.

That’s where you come in. Some coaches naturally inspire trust; others have to cultivate it intentionally. Either way, trust is fragile. It can be broken in subtle ways, often without realizing it. Yet, it can also be strengthened and deepened with intention and skill. That’s where this lesson begins.

We’ll start with the foundational definitions and markers to align our understanding, but then we’ll go far beyond. Through the three CORE principles of MasterFull coaching, you’ll discover how to build trust more powerfully and effortlessly. Then, we’ll introduce a familiar structure—redesigned to reveal trust in a whole new light. You’ll learn to pinpoint exactly where your client is in their trust experience and how to shift them into deeper connection. With this model, you’ll spot trust signals and strengthen them with clarity, confidence, and mastery. Don’t miss this.

1.5 Core Competencies