The marketing area of Beedie School of Business at Simon Fraser University is excited to host "The 9th Annual Empirical & Theoretical Symposium for Canadian Marketing Strategy." This symposium is a leading platform that promotes the advancement of quantitative marketing research in Canada. It offers a synergistic environment where scholars and doctoral candidates can share pioneering research and engage in rich discussion to find new avenues for their future academic research.
This year, we aim to bridge the gap between theory and practice, highlighted by a panel discussion with experts across various disciplines, including Marketing and Computing Science focusing on 'Generative AI and the future of Marketing Research.'
Additionally, we encourage Ph.D. students to present their work and gain recognition through our poster competition.
Join us on May 17 - 18th at the Segal Graduate School Building of Beedie School of Business in Downtown Vancouver to be at the forefront of advancing marketing research in Canada!
