How To Create a Marketing Message That Sticks (So People BUY!)

How To Create a Marketing Message That Sticks (So People BUY!)

A 60-minute interactive workshop. Learn how to clearly communicate your offer in a way your buyer “gets” so they buy.

By Kristie Holden

Date and time

Thursday, May 16 · 8 - 9am PDT

Location

Online

Refund Policy

Contact the organizer to request a refund.
Eventbrite's fee is nonrefundable.

About this event

  • 1 hour

Are you trying to grow your business but your marketing message isn’t getting across? When you try explaining what you do people just look confused or their eyes glaze over? Do you keep trying different messaging but nothing is working?


These are all challenges my clients were experiencing before they learned how to use the Jobs-To-Be-Done framework to revamp their marketing message.


In this 60-minute interactive workshop, you'll learn how to write a marketing message that will resonate with buyers using the Jobs-To-Be-Done framework.


You'll learn the most common pitfalls that cause a marketing message to be confusing or not compelling for buyers and how to fix it. We'll walk through step-by-step how to use Jobs-to-be-Done to create a marketin message that works to get people to buy. We'll also go through an interactive exercise together so you can get practice in applying this to your own business.

Frequently asked questions

Who is this workshop ideal for?

This workshop is ideal for small companies or solopreneurs that are selling a product or service to another business but struggling to get the messaging to land. If you're just starting a business and don't have any clients yet, this workshop is not a good fit for you.

Organized by

Kristie Holden is a Fractional CMO, Marketing Consultant, and Advisor to B2B, SaaS and Web3 companies.

For 15+ years she's worked in B2B marketing across numerous industries such as technology, fashion, financial services, and more. She's helped companies scale to multi-million dollar businesses by creating and executing their go-to-market strategy, positioning, and optimizing conversion rates along each point of the buyer journey.