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MaRS Sales ABC Workshops – April 12, 19 & 26

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Collaboration Centre, CR2

101 College Street

MaRS Discovery District

Toronto, Ontario M5G 1L7

Canada

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MaRS Sales ABC

3 workshops, 4 hours each
This series of workshops will run on April 12, 19 and 26.


Entrepreneur's Toolkit Workshops are hands-on sessions brought to you by experienced entrepreneurs.

Get the tools, mentoring and peer feedback you need to solve specific problems and develop essential business components.

In each four-hour workshop you will generate a deliverable that you can actually use in your business development process.



Workshop Schedule


Workshop 1: The Sales Canvas Framework and the Sales Funnel
April 12 from 9:00 a.m. – 1:00 p.m.

This workshop will introduce the Sales Canvas Framework which covers all aspects of inbound and outbound sales activities. Learn how each activity relates to customer prospects that are moving through the sales funnel.

You will get the opportunity to explore the Leaky Sales Funnel, develop cold calling techniques and practice managing individual sales opportunities to turn leads into prospects.

Deliverable: Techniques to book, prepare for and conduct a sales call.

Workshop 2: The Customer Sales Meeting
April 19 from 9:00 a.m. – 1:00 p.m.

Learn how to move customer leads through the sales funnel. In preparation for your customer sales meeting, you will get the opportunity to identify customer stakeholders, learn new negotiation tactics and practice managing individual sales opportunities to successfully turn prospects into sales.

Deliverable: A sales process and stakeholder management chart that prepares you for customer meetings.


Workshop 3: Analyzing and Managing the Sales Process
April 26 from 9:00 a.m – 1:00 p.m.

The final workshop will focus on the technical aspects of measuring the sales process. This will help you to improve the quality and quantity of sales activities and adapt your methods to become more efficient at closing sales. Define the stages of the sales cycle and map out your sales pipeline with some probabilities. You'll learn how to define, track, analyze and manage your sales process.

Deliverable: A spreadsheet approach for tracking sales with sales funnel data for a prospective customer.

Doors open at 8:30 a.m. and workshops begin at 9:00 a.m.



Cost of Workshops

The Entrepreneur's Toolkit Workshops cost $100. There are two different ticket types:

1. ONE Client Refundable Deposit

Purchase this ticket if you are a client of a regional innovation centre (Ontario Network of Entrepreneurs). When prompted on the registration page, please list the regional centre where you are a member and your current advisor’s name. You will be refunded your full ticket price at the end of the workshop series and upon completion of our post-workshop survey.

2. General Attendance Fee (Non-refundable)

Purchase this ticket if you are not currently a member of a regional innovation centre. This ticket is not eligible for a refund.


*If you are unable to attend a workshop, please let us know four business days in advance. We regret that failure to do so may result in the loss of your deposit.

**The post-workshop survey must be completed within four days of the last day of a workshop series for a registration deposit or discount to be refunded.


If you would like more information on our workshop programs or how to become a client of a regional innovation centre, please contact workshops@marsdd.com.

Find out about new workshops by joining our mailing list.

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Date and Time

Location

Collaboration Centre, CR2

101 College Street

MaRS Discovery District

Toronto, Ontario M5G 1L7

Canada

View Map

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