Every organization has a story to share, and with more and more social platforms pushing video content it is time to think about how to share that story with video content. Creating engaging video content doesn’t have to be overly difficult or complicated. You likely have all the tools you need right in your pocket. Sometimes it just takes the right approach and some helpful tips to push your content to the next level.
In this workshop, you will learn how to:
- Understand the importance of video content: Recognize the significance of video content in today’s digital landscape and its impact on audience engagement and brand storytelling.
- Identify your organization’s unique story: Learn how to identify and extract compelling narratives and messages from your organization’s history, culture, and values to create meaningful video content.
- Choose suitable platforms for video content: Evaluate different social media platforms and determine the most effective ones for distributing video content based on their target audience and objectives.
- Create engaging video content: Learn various techniques to craft visually appealing and emotionally compelling video content that resonates with viewers and encourages them to take action.
- Utilize cost-effective tools and resources: Discover affordable and accessible equipment, software, and resources to produce high-quality video content without exceeding their budget.
- Apply storytelling principles to video production: Learn storytelling techniques, including narrative arcs, emotional hooks, and character development, and apply them to video production.
- Incorporate branding elements: Understand how to integrate branding elements effectively into video content to enhance brand identity and recognition.
Presenter: Jason Clarke - rTraction Senior Sales and Marketing Specialist
With over 15 years of experience encompassing digital content creation, project management, resource utilization and people leadership, Jason’s ability to analyze needs and create unique solutions has proven to be one of his greatest assets. Jason is well-versed on emerging trends and takes on every task with great command for the larger objective.
*Please note: this event may be cancelled if we do not have a minimum of 6 people.
Cancellation Policy
Free Seminars / Events / Consultations:
If for any reason you need to cancel, we kindly request notification. This will allow us to open the seat up to someone else if needed and will also help reduce waste of printed material.
Seminars and services with fees:
A full refund will be provided with advance notice of 48 hours.
Less than 48 Hours: A refund will NOT be given if the customer cancels within 48 hours of the seminar/workshop.
More than 48 hours: Cancellations made 48 hours or more before the seminar/workshop will be refunded in the same manner as the payment was made, less a $10 administration fee.
You are permitted to change the name on the registration for someone else to attend.
