Going Beyond Volunteers Needed: Effective Copy-Writing for Volunteer Recruitment
Many organizations still struggle with post-pandemic volunteer recruitment and while there are no silver bullets to this challenging issue, re-evaluating your copy-writing can be one effective response. In this presentation, Aleks takes a practical marketing lens on writing more effective and engaging volunteer recruitment postings which can also be used on websites, social media and other recruitment channels. She will highlight some copywriting examples from the broader world of non-profit communications and also provide some real-life (anonymized) examples from Volunteer Success as case studies.
Learning Objectives:
- Distinguishing between a volunteer posting versus a position description
- How to create an impactful recruitment message
- Calls to Action (CTAs) for Volunteer Recruitment
Aleksandra Vasic, CVA is a certified volunteer engagement professional with over 15 years of experience managing volunteer programs in social service settings. She is the Director of Volunteerism at Volunteer Success, a Canadian online platform that connects volunteers to meaningful opportunities and allows organizations to find qualified volunteers. She is the current acting Past President of PAVRO, the provincial association for Volunteer Engagement professionals and the Past President of TAVA (the Toronto Association for Volunteer Administrators). She lives in Toronto with her partner and dog and loves spending time with her two daughters and two stepdaughters. Feel free to connect with her through her email aleksandra@volunteersuccess.com or her LinkedIn profile.
