Craft a Compelling Problem Statement

Craft a Compelling Problem Statement

Professional FacultiesCalgary, AB
Tuesday, Feb 24 from 10:30 am to 12:30 pm MST
Overview

Clarity is the foundation of meaningful impact.

In this focused hybrid morning workshop (in-person or virtual), learn how to sharply define the core problem you're solving and exactly who it's affecting. Cultivate a clear, actionable direction that guides every decision.

A strong problem statement strengthens your communication, decision-making, and validation of solutions. Avoid jumping straight to fixes; start with deep understanding for ideas that truly resonate and succeed.

In-person attendees: Enjoy light snacks and networking in a collaborative space!

Part of the Social Impact Starter Series: turn your good intentions into powerful change.

What You'll Learn

  • How to uncover the true root problem behind your idea or initiative (beyond surface symptoms)
  • Techniques to identify who is affected, why it matters, and the real human impact
  • Strategies to avoid "solution-first" thinking that leads to misaligned ideas
  • How a crystal-clear problem statement builds a stronger value proposition for your solution

Who Should Attend

This workshop is perfect for:

  • Anyone refining an idea, project, or initiative
  • Social innovators, entrepreneurs, and project leaders
  • Students, faculty, staff, and professionals seeking greater clarity
  • Individuals at any stage of their impact journey—from early ideation to scaling

No prior experience required—just bring your idea (or curiosity)!

Clarity is the foundation of meaningful impact.

In this focused hybrid morning workshop (in-person or virtual), learn how to sharply define the core problem you're solving and exactly who it's affecting. Cultivate a clear, actionable direction that guides every decision.

A strong problem statement strengthens your communication, decision-making, and validation of solutions. Avoid jumping straight to fixes; start with deep understanding for ideas that truly resonate and succeed.

In-person attendees: Enjoy light snacks and networking in a collaborative space!

Part of the Social Impact Starter Series: turn your good intentions into powerful change.

What You'll Learn

  • How to uncover the true root problem behind your idea or initiative (beyond surface symptoms)
  • Techniques to identify who is affected, why it matters, and the real human impact
  • Strategies to avoid "solution-first" thinking that leads to misaligned ideas
  • How a crystal-clear problem statement builds a stronger value proposition for your solution

Who Should Attend

This workshop is perfect for:

  • Anyone refining an idea, project, or initiative
  • Social innovators, entrepreneurs, and project leaders
  • Students, faculty, staff, and professionals seeking greater clarity
  • Individuals at any stage of their impact journey—from early ideation to scaling

No prior experience required—just bring your idea (or curiosity)!

Lineup

Suzanna Crawford

Tara Barnas

Good to know

Highlights

  • 2 hours
  • In person

Location

Professional Faculties

2800 University Way Northwest

Calgary, AB T2N 4V8

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