Craft a Compelling Problem Statement
Clarity is the foundation of meaningful impact.
In this focused hybrid morning workshop (in-person or virtual), learn how to sharply define the core problem you're solving and exactly who it's affecting. Cultivate a clear, actionable direction that guides every decision.
A strong problem statement strengthens your communication, decision-making, and validation of solutions. Avoid jumping straight to fixes; start with deep understanding for ideas that truly resonate and succeed.
In-person attendees: Enjoy light snacks and networking in a collaborative space!
Part of the Social Impact Starter Series: turn your good intentions into powerful change.
What You'll Learn
- How to uncover the true root problem behind your idea or initiative (beyond surface symptoms)
- Techniques to identify who is affected, why it matters, and the real human impact
- Strategies to avoid "solution-first" thinking that leads to misaligned ideas
- How a crystal-clear problem statement builds a stronger value proposition for your solution
Who Should Attend
This workshop is perfect for:
- Anyone refining an idea, project, or initiative
- Social innovators, entrepreneurs, and project leaders
- Students, faculty, staff, and professionals seeking greater clarity
- Individuals at any stage of their impact journey—from early ideation to scaling
No prior experience required—just bring your idea (or curiosity)!
Clarity is the foundation of meaningful impact.
In this focused hybrid morning workshop (in-person or virtual), learn how to sharply define the core problem you're solving and exactly who it's affecting. Cultivate a clear, actionable direction that guides every decision.
A strong problem statement strengthens your communication, decision-making, and validation of solutions. Avoid jumping straight to fixes; start with deep understanding for ideas that truly resonate and succeed.
In-person attendees: Enjoy light snacks and networking in a collaborative space!
Part of the Social Impact Starter Series: turn your good intentions into powerful change.
What You'll Learn
- How to uncover the true root problem behind your idea or initiative (beyond surface symptoms)
- Techniques to identify who is affected, why it matters, and the real human impact
- Strategies to avoid "solution-first" thinking that leads to misaligned ideas
- How a crystal-clear problem statement builds a stronger value proposition for your solution
Who Should Attend
This workshop is perfect for:
- Anyone refining an idea, project, or initiative
- Social innovators, entrepreneurs, and project leaders
- Students, faculty, staff, and professionals seeking greater clarity
- Individuals at any stage of their impact journey—from early ideation to scaling
No prior experience required—just bring your idea (or curiosity)!
Lineup
Suzanna Crawford
Tara Barnas
Good to know
Highlights
- 2 hours
- In person
Location
Professional Faculties
2800 University Way Northwest
Calgary, AB T2N 4V8
How do you want to get there?
