Journey Mapping

Journey Mapping

Learn the end to end process of building insightful journey maps, and how to uncover your users experience to drive future opportunities.

By Akendi Inc.

Select date and time

Wednesday, June 5 · 9am - 4:30pm EDT

Location

AKENDI

60 Spadina Avenue #Suite 100 Toronto, ON M5V 2H8 Canada

Refund Policy

Contact the organizer to request a refund.
Eventbrite's fee is nonrefundable.

Agenda

Introduction

Dissect experiences through journey mapping, and learn what truly makes an experience remarkable.

Journey Mapping in Progress

What is journey mapping? Why do you do it? When? By whom? How? Learn all this, as well as journey maps essential components, and types.

Journey Mapping Research

Learn research techniques, research analysis, and how to validate your map with users and customer research.

Visualizing and Communicating Maps

Learn how to effectively communicate your findings.

Using Journey Maps in the Organization

Uncover how to use journey maps as an innovation technique, and break down silos within your organization.

About this event

Journey Mapping looks at the entire end-to-end interaction that people have with your organisation. Successful businesses are increasingly turning to journey mapping to pinpoint every customer and user touchpoint, in order to streamline delivery and cement loyalty.


From initial product introduction to recycling and service cancellation, grasping the end-to-end experience lifecycle is a critical factor in the success of a product or service experience. Uncover expectations, pain points, and opportunities and translate these insights to design innovations.


What you will learn

  • What is a journeys map?
  • Journey mapping techniques and principles
  • Guidelines for integrating experience lifecycle thinking into your process
  • Possible journey mapping outcomes
  • How to use journey maps as a tool for organizational transformation
  • Hands-on experience utilizing journey mapping principles


Who should attend

This course is for business owners and leadership teams who want to better understand how service design can help future-proof their organisation. We assume little awareness of the user experience or usability field.


Details

  • 1-day courses run from 9:00am - 4:30pm (Eastern Standard Time)
  • Course will have a 1-hour lunch break
  • Choose from In-person or Live Online


Course Materials

In-person:
Participants receive a printed course booklet. A laptop is not required for this course.

Live Online:
Access to our Learning Management System



Certification

Journey Mapping is a course within the User Experience Researcher Certification if finished within two years of the initial course.


Learn more about our upcoming courses on our website: www.akendi.com/ux-training

Tags

Organized by

Akendi Inc.
About Akendi

We are a collective of experience strategy and design leaders who are leading digital and service transformations across the globe while teaching and mentoring the next generation of experts.

We're pleased to offer new sessions in our Akendi UX Training. Learn from practitioners through our workshops, certification programs and custom in-house training. Our CXD and CXR certifications build on our experience over the last 15+ years of teaching UX, making up-skilling easier than ever.

Visit our website to learn more about what we have to offer!

CA$785.35