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Basadur Applied Innovation

We are a global company with years of experience in helping organizations to solve problems, super-charge their innovation capabilities and create growth opportunities. We help you get real results by using our applied creativity and innovation method called the Simplexity Thinking System, developed by our founder, Dr. Min Basadur. The Simplex System has been researched, evaluated and proven effective.

The Simplex System is our method of applied innovation that interconnects a process of creative problem solving with skills and tools to make that process work. The system is simple, experiential and inclusive.

One reason why our clients find the Simplex System so powerful is due to the interconnectedness of our skills, process, and profile. We use Simplex to build applied creativity and innovation skills in individuals, teams, and organizations.