Holcim Building Envelope

Experience a new chapter as Firestone Building Products adopts the Holcim name and brand identity, becoming the Holcim Building Envelope division of its Solutions & Products Business Unit. Firestone’s iconic brand, a recognized industry leader in roofing, wall and lining systems, is now Elevate™, symbolizing Holcim’s continued commitment to deliver superior quality and innovation with advanced building solutions. In this new chapter, we are deepening our commitment to providing the highest quality products and solutions as Elevate™ – now backed by the power of Holcim.