RTO 9 is a regional tourism organization that is funded by the Ministry of Tourism, Culture and Gaming. Our mandate is to provide strategic leadership to achieve the Vision through its Mission, RTO 9 will focus resources (human and financial) on the following areas of effort: Co-ordination of the diverse interests of the tourism industry within Region 9 in order to build and support a competitive tourism region through marketing and destination management. The organization will function in partnership with established and recognized tourism and economic development organizations plus other entities within the region and move forward in a spirit of cooperation and collaboration.

RTO 9 is comprised of tourism industry partners from all areas of the tourism industry within the geographic boundaries of Region 9. It is an independent, industry-led (with emphasis on private sector representatives) not-for-profit organization responsible for working with tourism partners to enhance and grow the tourism products, marketing activities and investment within Region 9.