Selling for Success with Geoff Josey

Kingston Economic Development Corporation

This workshop helps small business owners and entrepreneurs improve sales, plan media buys, and increase marketing effectiveness for growth.

This workshop will help small business owners, start-up entrepreneurs and potential business owners to understand how to sell better, how to work a sales opportunity, how to close sales deals and how to plan media buys.Workshop Objectives:1. Improve Sales Performance: One of the primary objectives of participating in these workshops is to improve sales performance. By learning the fundamentals of the sales process, how to sell value, and best practices for working a sale, you can develop the skills and knowledge needed to close more deals and generate more revenue for your business or organization.2. Increase Marketing Effectiveness: Another objective is to increase marketing effectiveness by understanding the different marketing channels available, how to create a comprehensive media plan, and how to leverage sales tactics, strategies, and tools. By implementing effective marketing strategies and tactics, you can better reach your target audience, raise brand awareness, and drive more sales and revenue.3. Enhance Business Operations: Finally, participating in these workshops can help enhance your overall business operations by improving your understanding of key sales and marketing concepts and practices. By gaining new insights and knowledge, you can make more informed decisions, improve your team's performance, and drive growth and success for your business or organization.In this workshop, you'll discover how to position your product or service as the best value proposition for your target audience. You'll learn how to create a compelling sales message that highlights the unique benefits and advantages of your offering, and how to differentiate yourself from the competition.About Geoff Josey: With over 28 years of experience as a Sales Executive and Leader in the marketing and advertising industry, Geoff excels in building successful sales organizations from scratch and propelling startups to their full potential. His deep understanding of the media buying ecosystem, coupled with expertise in 360 media planning, allows him to consistently exceed sales targets and lead organizations to success. Geoff’s strengths lie in his ability to navigate all stages of the sales process and his comprehensive grasp of how marketing channels integrate into a broader strategy. He recognizes the crucial roles that corporate marketers, advertising agencies, and local managers play in the media buying process, making him a valuable asset in driving business growth within the industry.

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Selling for Success with Geoff Josey

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Selling for Success with Geoff Josey

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