Marketing Masterclass for Scientists & Engineers (Techpreneur Series #2)

The Centre of Entrepreneurship was created to help teach, coach and inspire aspiring entrepreneurs in their lives. We provide the tools and experiences needed to turn ideas into reality with hands-on training taught by seasoned business experts.We provide:Entrepreneurial trainingBusiness plan developmentAnalysis of proposed acquisitionsAs-needed business advice and consultingInternational business trainingImprove your chance of success by taking one of our business training programs. To date, we have successfully served over 2,000 clients in a variety of industry sectors.

Centre of Innovation & Entrepreneurship

Market yourself and your business in a cost-effective way achieving real results. Transform complex subject matter to compelling messaging!

Science is complicated. Marketing it doesn’t have to be! If you struggle with how to market your business in a cost-effective way that achieves real results, you are not alone. In science-based fields especially, knowing how to transform complex subject matter into compelling messaging is critical to grabbing your audience’s attention and persuading them to buy. To make matters even more challenging, there are limitless marketing tools and platforms to choose from, so you constantly feel like you’re investing time and resources without moving the needle.What you will learn:<ul><li>Develop a marketing strategy that drives leads and sales (without costing a fortune)</li><li>Articulate your Brand DNA to unlock the core message that sells</li><li>Simplify the complex into compelling messaging that will convince your audience to buy</li><li>Choose the right tactics that make strategic sense while keeping budget tight</li><li>Measure marketing ROI and revenue generated $$$$</li></ul>About the Presenter:

Jennifer Andrews, M.Sc., MBACEO | Founder &amp; Chief Marketing Strategist, FreshLeaf MarketingJennifer is a marketing expert with a science background and an MBA passionate about growing scientific businesses. She brings 15 years of experience in the life science industry, including as marketing director for a CRO and senior marketing director for a medical equipment company. As CEO of FreshLeaf Marketing, Jennifer specializes in marketing strategy, branding, and content to help clients grow their organizations. She is author of Scientist to CEO, the marketing book for businesses built by scientists, and co-host of the Scientist to CEO podcast. Jennifer holds a Bachelor of Science (B.Sc.) in biology, a Master of Science (M.Sc.) in nutrition, and an MBA.Website: <a href="https://freshleafmarketing.ca/" title="https://freshleafmarketing.ca/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">www.freshleafmarketing.ca</a>LinkedIn – Personal Profile: <a href="https://www.linkedin.com/in/jennifer-andrews-msc-mba/" title="https://www.linkedin.com/in/jennifer-andrews-msc-mba/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">https://www.linkedin.com/in/jennifer-andrews-msc-mba/</a>LinkedIn – Company Page: <a href="https://www.linkedin.com/company/freshleaf-marketing" title="https://www.linkedin.com/company/freshleaf-marketing" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">https://www.linkedin.com/company/freshleaf-marketing</a>Twitter: <a href="https://twitter.com/FreshLeafMktg" title="https://twitter.com/FreshLeafMktg" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">https://twitter.com/FreshLeafMktg</a>Instagram: <a href="https://twitter.com/FreshLeafMktg" title="https://twitter.com/FreshLeafMktg" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">https://www.instagram.com/freshleafmarketing/</a>- -------We hope you can join us! If you have any questions, you can always contact us at entrepreneurship@centennialcollege.ca. We endeavour to reply within 2 business days.N otes:<ul><li>Registration closes 1 hour before the event starts, or earlier if capacity is reached.</li><li>You do not need to attend other workshops in the series to attend this one.</li><li></li></ul>

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Marketing Masterclass for Scientists & Engineers (Techpreneur Series #2)

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Marketing Masterclass for Scientists & Engineers (Techpreneur Series #2)

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