How to Work with Local Influencers (and Make it Worth Your While!)

MPI Greater Edmonton Chapter

Strategy, Best Practices, and How to Make it a Worthwhile Partnership

Edmonton Valley Zoo

In this session, you’ll learn how to make influencer marketing work for you. From hotel bookings to attractions, event attendance and purchases, learn the ‘why’ and the ‘how’ to make working with influencers worthwhile. This session will present strategic considerations, best practices, pitfalls to watch out for, and ultimately leave you with a tangible roadmap for how to most effectively and efficiently work with influencers to achieve your organization’s goals and objectives.Graciously hosted by the City of Edmonton at the Edmonton Valley Zoo, this Education Lunch will be held in the Otter Room. This venue offers free parking and the entrance is at the Main Doors. Linda Hoang is one of Alberta’s leading social media strategists and well-known content creators working with organizations big and small. As a longtime social media influencer and content creator, Linda has worked with countless brands in areas including food, hospitality and tourism to develop engaging digital content that helps organizations achieve their goals. As a senior social media strategist, Linda has worked with countless organizations from small and large business, non-profit, and government, on developing social media strategy, content marketing plans, and delivering social media training on a range of impactful topics. In the influencer marketing space, Linda brings a breath and depth of unmatched, real-world knowledge given her tangible experience as both the influencer and the influencer marketer. She’s passionate about supporting local and is also the founder of the <a href="https://edmontoncatfest.com/" title="https://edmontoncatfest.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Edmonton International Cat Festival</a>, <a href="http://stopracebasedhate.ca/" title="http://stopracebasedhate.ca/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Stop Race Based Hate</a>, and the <a href="https://chinatownchowdown.ca/" title="https://chinatownchowdown.ca/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Chinatown Chow Down</a>.

<a href="https://www.culinafamily.com/culina-catering/" title="https://www.culinafamily.com/culina-catering/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Culina Catering</a> is providing a delicious Build Your Own Salad bar for lunch! Assorted lettuces, veggies, seeds topped with your protein of choice. Finish with Culina Métis wild rice pudding with berry compote (V&amp;DF) and coffee, teas and infused waters.Locally &amp; Indigenous owned, Culina celebrates over 20 years serving guests.

Doors open: 11:30amWelcome by MPI: 11:55amBuffet Lunch: 12:00pmSpeaker: 12:15 - 12:45pmQuestions: 12:45pmEvent Over by 1:00pm *Tickets are non-refundable and a portion of the proceeds will support the MPI Foundation

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How to Work with Local Influencers (and Make it Worth Your While!)

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How to Work with Local Influencers (and Make it Worth Your While!)

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