Discovering the Essence of Your Brand

A partnership of several Community Futures offices providing business exit education and resources to our respective regions.Participating Community Futures Offices: CF Alberta Southwest ,CF Crowsnest Pass and CF Highwood.

Building Business Resiliency

Discovering the Essence of Your Brand: “Don’t Sell The Mattress.  Sell A Good Night’s Sleep.”

Join us for an engaging discussion on the “essence” of branding. 

During the seminar, we will explore the difference between the essence of your brand and your brand itself. We will review and discuss a few world-class examples and apply them to your essence and your brand. We will also work on how best to communicate both your essence and your brand to the world via social media. 

Arden is a professionally certified executive with over 20 years of experience in transforming and improving operations in complex customer-focused organizations. Arden’s expertise lies in assessing complex business challenges, formulating creative solutions and executing effectively. Arden specializes in marketing strategy, business transformation, strategy development and execution, program management, and business process enhancement. Arden brings international experience and a global perspective to the table. He has worked with and advised top-tier organizations throughout Canada, the United States, Western Europe, and the United Arab Emirates. Arden’s professional experience is backed by solid education and certifications including MBA, Certified Management Consultant (CMC) and Project Management Professional (PMP) designations.

Currently, Arden is Chief Commercial Officer (CCO) at CEGEN Environmental Group. Arden is responsible for leading a cross-functional team with a focus on meeting current and future customer demands. Arden harnesses CEGEN’s data and technology to drive successful sales and marketing activities. Arden keeps an eye on the big picture to drive strategy and innovation, and supports the CEGEN Executive Team to deliver marketplace success.
This workshop is offered at no cost compliments of Community Futures Highwood - Southwest - Crowsnest Pass

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Discovering the Essence of Your Brand

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