E-Commerce 201: Mastering 3 Pillars - Acquisition, Conversion & Retention

Invest Ottawa is dedicated to helping Ottawa entrepreneurs make informed decisions about starting and growing their businesses. We promote Ottawa's economy, through the development of products and services that encourage entrepreneurship and support business growth.Invest Ottawa has a staff of dedicated business professionals, who provide advice and counsel to entrepreneurs on a variety of levels. As well, we provide links to other business organizations, seminars and entrepreneurial events, online training and many other tools and resources to assist the budding entrepreneur.

Invest Ottawa Education Centre

Purpose-built strategies for small businesses navigating today’s fast-paced online market.

About the workshop:You’ve validated your idea and taken the first steps toward launching your online store—now it's time to grow! In this follow-up to our " Intro to E-Commerce: From Idea to First Sale in Ten Steps” session, we’ll dive deeper into what it takes to build and scale a successful e-commerce business.This session will focus on the three foundational pillars of e-commerce: acquisition, conversion, and retention. You’ll learn how to attract the right customers, turn visitors into buyers, and keep them coming back—all using proven strategies tailored for small businesses operating in today’s fast-moving digital marketplace.Whether you’re in the early stages of building your store or already making sales, this webinar will equip you with practical, actionable insights to help you strengthen your brand, improve performance, and grow sustainably. BONUS!We have booked special back-to-back sessions that focus on exporting and e-commerce topics for this day. We suggest attending more than one session (all are free!), as this is a rare opportunity to gain this level of insight in a single day of programming.9:30am-10:30am: <a href="https://www.eventbrite.ca/e/workshop-ip-strategy-for-export-virtual-tickets-1357382711229" title="https://www.eventbrite.ca/e/workshop-ip-strategy-for-export-virtual-tickets-1357382711229">IP Strategy for Export</a>11:00am-12:30pm: <a href="https://www.eventbrite.ca/e/exporting-via-e-commerce-logistics-customs-regulations-virtual-tickets-1367591205109" title="https://www.eventbrite.ca/e/exporting-via-e-commerce-logistics-customs-regulations-virtual-tickets-1367591205109">Exporting via E-Commerce: Logistics, Customs &amp; Regulations</a>1:00pm-2:30pm: <a href="https://www.eventbrite.ca/e/e-commerce-201-mastering-3-pillars-acquisition-conversion-retention-tickets-1366259080689" title="https://www.eventbrite.ca/e/e-commerce-201-mastering-3-pillars-acquisition-conversion-retention-tickets-1366259080689">E-Commerce 201: Mastering the 3 Pillars - Acquisition, Conversion &amp; Retention</a> *Please note that you will receive an email with the link to join this webinar upon registering and before the session. If you do not receive it, please check your junk mailbox.

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E-Commerce 201: Mastering 3 Pillars - Acquisition, Conversion & Retention

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E-Commerce 201: Mastering 3 Pillars - Acquisition, Conversion & Retention

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