Uncover Your Website Secrets with Google Analytics 4 (GA4) (Virtual)

Invest Ottawa is dedicated to helping Ottawa entrepreneurs make informed decisions about starting and growing their businesses. We promote Ottawa's economy, through the development of products and services that encourage entrepreneurship and support business growth.Invest Ottawa has a staff of dedicated business professionals, who provide advice and counsel to entrepreneurs on a variety of levels. As well, we provide links to other business organizations, seminars and entrepreneurial events, online training and many other tools and resources to assist the budding entrepreneur.

Invest Ottawa Education Centre

In this beginner-level seminar, you will learn how to unlock the story of your website.

About this workshop:If your website could tell you the story about what makes your business successful online, would you listen?The beauty is that your website CAN tell you that story, and that this powerful story is narrated by no other than Google Analytics 4 (GA4) – the website analytics tool. Unlocking that story is as simple as knowing what questions to ask.In this interactive beginner-level seminar, you will learn how to unlock the story (and most importantly – the potential!) of your website. Find out why the most popular pages and traffic sources aren’t necessarily the most valuable ones and discover the secrets to online success as told by your own website.Who should attend:<ul><li>Google Analytics beginners, with an existing GA4 account or not</li><li>Google Analytics 4 users who want to improve their understanding of the tool and unlock more opportunities</li></ul>What you will learn:<ul><li>Which reports are the most helpful</li><li>How to determine where your visitors are coming from</li><li>How to evaluate the extent to which your website is contributing to your business goals</li></ul>Make sure to bring your questions! By the time you’re done, you will be able to make more strategic decisions for your business that will in turn make your narrative stronger.About the speaker:This workshop is presented by David Bird, a recognized digital advertising and promotion expert and the Founder and Principal of <a href="https://birdseyemarketing.com/" title="https://birdseyemarketing.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Bird’s Eye Marketing</a>, an Ottawa-based firm that specializes in helping businesses get found on Google.David has been managing Google Ads (formerly AdWords) accounts since 2012, helping as many businesses as possible along the way. He specifically enjoys working with small businesses and has made ad spending optimization his specialty in order to make Google Ads accessible while still ensuring quality results no matter the size of the business or its advertising budget.David offers a full series of seminars relating to Google solutions that get your business found online, including:<ul><li>Google Ads</li><li>Google Business Profile &amp; SEO (search engine optimization)</li><li>Google Analytics 4 (GA4)</li></ul> *Please note that you will receive an email with the link to join this webinar upon registering and before the session. If you do not receive it, please check your junk mailbox.

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Uncover Your Website Secrets with Google Analytics 4 (GA4) (Virtual)

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