Google Advertising: The Business Owner’s Starter Guide (In Person)

Invest Ottawa is dedicated to helping Ottawa entrepreneurs make informed decisions about starting and growing their businesses. We promote Ottawa's economy, through the development of products and services that encourage entrepreneurship and support business growth.Invest Ottawa has a staff of dedicated business professionals, who provide advice and counsel to entrepreneurs on a variety of levels. As well, we provide links to other business organizations, seminars and entrepreneurial events, online training and many other tools and resources to assist the budding entrepreneur.

Invest Ottawa Education Centre

For business owners who want to learn more about how Google Ads work, and more importantly, how well it could work for them.

Bayview Yards

<h3>NEW DATE: This session has been moved from Aug 20 to Sep 3</h3> <h3>Note: In-person tickets have sold out for this workshop. You can still join us virtually &gt; <a href="https://www.eventbrite.ca/e/google-advertising-the-business-owners-starter-guide-virtual-tickets-1478669573499" title="https://www.eventbrite.ca/e/google-advertising-the-business-owners-starter-guide-virtual-tickets-1478669573499" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Click here to go to the virtual event page.</a></h3>About the workshopYou’ve probably heard of Google Advertising and may have even received various feedback from other business owners. The fact is, Google Advertising can be very powerful when done properly.So now is the time to stop listening to others and to forge your own opinion by participating in our upcoming workshop!In this free seminar designed specifically for business owners, we will unveil the facts about this often-misunderstood online promotion tool and lay out a framework to help you decide if it’s right for your business and how it may benefit your marketing strategy.By the end of the session, you will have a solid understanding of how Google Ads are priced, how to set a realistic budget, and how to identify your return on investment and analyze the data.If you’ve ever been curious about Google Advertising and its potential for your business, you don’t want to miss this session!Who should attend:<ul><li>New business owners entering the market and aiming to get the word out quickly</li><li>Entrepreneurs and consultants wanting to brush up on their knowledge</li><li>Marketing coordinators and business owners looking to explore new promotional tools and expand their digital strategy</li></ul>What you will learn:<ul><li>Why Google Advertising is so powerful</li><li>Identifying the right key words based on your budget</li></ul>How to set the ‘right’ budget, both realistic and efficient About the PresenterThis workshop is presented by David Bird, a recognized digital advertising and promotion expert and the Founder and Principal of <a href="http://birdseyemarketing.com/?utm_source=Speaking&amp;utm_campaign=AdWordsOutline&amp;utm_medium=InvestOtt" title="http://birdseyemarketing.com/?utm_source=Speaking&amp;utm_campaign=AdWordsOutline&amp;utm_medium=InvestOtt" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Bird’s Eye Marketing</a>, an Ottawa-based firm that specializes in helping businesses get found on Google.David has been managing Google Ads (formerly AdWords) accounts since 2012, helping as many businesses as possible along the way. He specifically enjoys working with small businesses and has made ad spending optimization his specialty in order to make Google Ads accessible while still ensuring quality results no matter the size of the business or its advertising budget.David offers a full series of seminars relating to Google solutions that get your business found online, including:<ul><li>Google Ads</li><li>Google Business Profile &amp; SEO (search engine optimization)</li><li>Google Analytics 4 (GA4)</li></ul>

Our {communityGuidelinesLink} describe the sort of content we prohibit on Eventbrite. If you suspect an event may be in violation, you can report it to us so we can investigate.

To report other categories of prohibited or illegal content, submit {link}

Google Advertising: The Business Owner’s Starter Guide (In Person)

More events from Invest Ottawa Education Centre

Discover more events from Invest Ottawa Education Centre, from Business to other experiences you might love.

Google Advertising: The Business Owner’s Starter Guide (In Person)

More events from Invest Ottawa Education Centre

Discover more events from Invest Ottawa Education Centre, from Business to other experiences you might love.

You might also like...

Browse more events with different dates, prices, and formats to find your next great experience.