Branding: a legal guide for business owners

Invest Ottawa is dedicated to helping Ottawa entrepreneurs make informed decisions about starting and growing their businesses. We promote Ottawa's economy, through the development of products and services that encourage entrepreneurship and support business growth.Invest Ottawa has a staff of dedicated business professionals, who provide advice and counsel to entrepreneurs on a variety of levels. As well, we provide links to other business organizations, seminars and entrepreneurial events, online training and many other tools and resources to assist the budding entrepreneur.

Invest Ottawa Education Centre

Dive into how your business can leverage trademark rights and ultimately drive business advantage.

A brand is a powerful tool that differentiates you and your business in a crowded marketplace. Your customers rely on your trademark
 to ensure that they are getting the quality they have come to expect from you. Whether your business is “high tech” or “high street”,
 this link between you and your customers is a valuable asset.
Join Jamie-Lynn Kraft as she discusses how to leverage trademark rights to drive business advantage. Both Canadian and global
 markets will be discussed. In particular, the presentation will explore:
<ul><li>Why are brands critical to your business?
</li><li>How do you choose a powerful brand?
</li><li>How do you protect your trademarks in a global marketplace?
</li><li>How do you create exclusivity in a crowded industry?</li></ul>About the Speaker: Jamie-Lynn KraftJamie-Lynn Kraft has a passion for helping businesses grow and for providing the tools needed to fully harness the potential of her
 clients’ brands. She works with clients in a wide variety of fields, from small- and medium-sized enterprises to multinational
 corporations, covering all industry areas including fashion, cosmetics, food and beverage, information technology and manufacturing.About Smart &amp; BiggarSmart &amp; Biggar helps the world’s leading tech companies protect and leverage their IP, and advise them on how to use IP Strategy to
 secure growth around the world.
 Headquartered in Ottawa with a national presence, Smart &amp; Biggar has a consistent track record and reputation as the leaders for IP
 and tech law in Canada.*Please note that you will receive an email with the link to join this webinar upon registering and before the session. If you do not receive it, please check your junk mailbox.

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Branding: a legal guide for business owners

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Branding: a legal guide for business owners

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