Marketing Basics

The Marketing Basics Workshop addresses a critical need for foundational marketing knowledge. The workshop is designed for individuals and small businesses with limited or no formal marketing training. It caters to entrepreneurs seeking a fundamental understanding of marketing principles.

Marketing Basics will cover the following key areas:

· Intro to Marketing- Defining marketing and its role in business.

· Target Audience- Identifying and reaching the right audience.

· Digital Marketing Basics- Overview of online channels, social media, and email marketing. Will also include an overview of how to utilize various tools such as creating a Facebook ad or collateral on Canva.