Idea Prize 2026: Customer Discovery Workshop

Learn about your potential customers in this online workshop provided by the Charles Chang Institute for Entrepreneurship

Are you struggling to truly understand your customers and their needs?

Learn how to identify, connect with, and gather valuable insights from your target audience to refine and validate your startup idea. This interactive workshop will guide you through the foundational principles of customer discovery to ensure you're building something your customers truly want.

This workshop is presented as part of the Chang Institute's Idea Prize 2026 competition, but it is open to the public.

Customer discovery is a key process that helps you engage directly with potential customers, analyze their feedback, and develop products or services that align with their pain points.

Idea Prize competitors are highly encouraged to attend as part of their preparation for the competition.
No prior entrepreneurial experience is required—just a willingness to learn and explore.

A Zoom link will be emailed to you prior to the event start time.

*Check out our other upcoming workshop Get Pitch Perfect