SOLD OUT!

April 22, 2026

Media, Marketing & Effectiveness is back and we are delighted to welcome Mark Ritson, one of the world's most respected and entertaining voices in marketing, as our keynote speaker.

Joining Mark are four industry experts covering everything from AI and brand building to media measurement and closed-loop attribution.

HEAR FROM:

• Mark Ritson, one of world’s most respected marketing strategists and founder of the miniMBA, will present Understanding the Drivers of Advertising Creative, addressing core marketing principles and drilling down on strategic approaches to creative.

• Erez Levin, Principal at Emet Advisory and former Google product strategist, joins us to share key messages from the new CIMM white paper Navigating Quality and how he’s inspiring a “Quality Revolution”.

• Shane Skillen, CEO Hotspex Market Research and Media, explores brand building in the age of AI, and why being “Top of Mind and Top of Model” is the new competitive advantage.

• Matt Devlin, Chief Strategy Officer at PHD, will give an overview of the latest Canadian media usage trends, providing a clear, multi-faceted picture for the marketing and buying communities to help guide investments and strategies.

• David Phillips, Chief Media & Activation Officer at Environics, shares the latest development in closed-loop measurement for video advertisers, designed to help Canadian advertisers optimize performance and maximize return on investment.

Designed for marketers and their agency partners, the event delivers practical, evidence-based insights on what drives marketing effectiveness today, including key trends, strategic perspectives, and actionable guidance tailored to the Canadian market.

EVENT: 1:00pm - 5:00pm

RECEPTION: 5:00pm - 6:00pm

Learn more on the thinktv event page.

Brought to you in part by MiniMBA

Become the best marketer you can be.

The MiniMBA in Marketing is an MBA-level programme built on the award-winning teaching of Mark Ritson. Designed for serious marketers, it distils the core principles of marketing into a rigorous, applied format that connects theory to commercial reality. Over 12 weeks, you sharpen how you think, plan and make decisions, replacing opinion and trend-chasing with disciplined, evidence-based marketing. The result isn’t vague inspiration; it’s clarity, confidence and a stronger strategic standard you can apply immediately inside your company.

Learn more.