Google Advertising: The Business Owner’s Starter Guide (Virtual)

Invest Ottawa is dedicated to helping Ottawa entrepreneurs make informed decisions about starting and growing their businesses. We promote Ottawa's economy, through the development of products and services that encourage entrepreneurship and support business growth.Invest Ottawa has a staff of dedicated business professionals, who provide advice and counsel to entrepreneurs on a variety of levels. As well, we provide links to other business organizations, seminars and entrepreneurial events, online training and many other tools and resources to assist the budding entrepreneur.

Invest Ottawa Education Centre

For business owners who want to learn more about how Google Ads work, and more importantly, how well it could work for them.

About the workshopYou’ve probably heard different things about Google Advertising, some good, some not-so-good. In this free webinar, we will unveil the facts about this often misunderstood form of online promotion, and lay out a framework that will help you decide if it’s right for your business.Google Advertising can be very powerful, but only if it’s done properly. This webinar is designed specifically for business owners who want to learn more about how Google Ads work, and more importantly, how well it could work for them.By the end of this webinar, you will have a solid understanding of how Google Ads are priced, how to set a realistic budget, and how to identify your return on investment.If you’ve ever been curious about Google Advertising, you won’t want to miss this session!Who should attend:<ul><li>New business owners entering the market and aiming to get the word out quickly</li><li>Entrepreneurs and consultants wanting to brush up on their knowledge</li><li>Marketing coordinators and business owners looking to explore new promotional tools and expand their digital strategy</li></ul>What you will learn:<ul><li>Why Google Advertising is so powerful</li><li>Keyword match types and your money</li><li>Smart Mode versus Expert Mode</li><li>How to set a realistic budget</li></ul>About the PresenterThis workshop is presented by David Bird, a recognized digital advertising and promotion expert and the Founder and Principal of <a href="http://birdseyemarketing.com/?utm_source=Speaking&amp;utm_campaign=AdWordsOutline&amp;utm_medium=InvestOtt" title="http://birdseyemarketing.com/?utm_source=Speaking&amp;utm_campaign=AdWordsOutline&amp;utm_medium=InvestOtt" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Bird’s Eye Marketing</a>, an Ottawa-based firm that specializes in helping businesses get found on Google.David has been managing Google Ads (formerly AdWords) accounts since 2012, helping as many businesses as possible along the way. He specifically enjoys working with small businesses and has made ad spending optimization his specialty in order to make Google Ads accessible while still ensuring quality results no matter the size of the business or its advertising budget.David offers a full series of seminars relating to Google solutions that get your business found online, including:<ul><li>Google Ads</li><li>Google Business Profile &amp; SEO (search engine optimization)</li><li>Google Analytics 4 (GA4)</li></ul>

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Google Advertising: The Business Owner’s Starter Guide (Virtual)

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Google Advertising: The Business Owner’s Starter Guide (Virtual)

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