Google Advertising: How to Avoid Expensive Mistakes (Virtual)

Invest Ottawa is dedicated to helping Ottawa entrepreneurs make informed decisions about starting and growing their businesses. We promote Ottawa's economy, through the development of products and services that encourage entrepreneurship and support business growth.Invest Ottawa has a staff of dedicated business professionals, who provide advice and counsel to entrepreneurs on a variety of levels. As well, we provide links to other business organizations, seminars and entrepreneurial events, online training and many other tools and resources to assist the budding entrepreneur.

Invest Ottawa Education Centre

Tackling ten common and expensive mistakes managing your Google Ads, and how to fix them.

About the workshopGoogle Ads can be very profitable. However, basic mistakes will trigger a drain your cash and leave frustrated. This seminar shows you how to stay on the profitable side of Google Ads!In this beginner level seminar, we’ll run through how to avoid common mistakes and ensure you know how your ads are performing: down ten common costly Google Ads mistakes many “do it your selfers” make and how to fix them; including:· How to manage automated bidding· Keyword match types and what works best for you· Targeting the right user· Making sure conversion tracking is working· Set up for success· The rest will surprise youYou won’t want to miss this if you are thinking about or managing your own Google Ads account. We’ll get your account converting in no time.This seminar is specifically for businesses that want to manage their own Google Ads account.About the PresenterThis webinar is presented by David Bird, Founder and Principal of Bird’s Eye Marketing, an Ottawa firm that specializes in getting businesses found on Google. He has been managing Google Ads (formerly AdWords) accounts since 2012. and is a recognized digital advertising and promotion expert.David specializes in managing modest budget, small business Google Ads accounts.David offers a full series of seminars about getting your business found on Google, including:· Google Ads· SEO with Google Business Profile· Google Analytics 4 (GA4) *Please note that you will receive an email with the link to join this webinar upon registering and before the session. If you do not receive it, please check your junk mailbox.

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Google Advertising: How to Avoid Expensive Mistakes (Virtual)

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Google Advertising: How to Avoid Expensive Mistakes (Virtual)

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