Scale Your Edmonton Business: Brand, Strategy & Authenticity

City of Edmonton

Ready to boost your business with real talk on branding, strategy, and keeping it authentic?

Celebrate Small Business Week with an actionable webinar on building a strong, lasting market presence. Led by Ken Letander (MBA, BSW), CEO of Strat First Inc., this session breaks down how small businesses can strengthen their brand and communicate with authenticity in an increasingly crowded information environment. What You’ll Learn:<ul><li>Brand Differentiation: Define a clear identity that sets your business apart.</li><li>Audience Alignment: Adapt your marketing mix to meet evolving customer needs.</li><li>Ecosystem Growth: Build strategic networks to support long-term business momentum.</li><li>Authentic Storytelling: Harness transparency and narrative to earn market credibility.</li></ul>Who Should Attend: Entrepreneurs, small business owners, government representatives, and economic development partners.About the Speaker: Ken Letander is the founder and CEO of Strat First Inc., an Alberta-based advisory firm. A seasoned advisor and educator, Ken brings extensive national experience in procurement strategy, marketing management, and regional engagement. He serves on the JR Shaw School of Business Advisory Committee at NAIT and actively mentors future leaders across Alberta.

Scale Your Edmonton Business: Brand, Strategy & Authenticity

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Scale Your Edmonton Business: Brand, Strategy & Authenticity

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