How to Fix Google Advertising’s Most Expensive Mistakes

Invest Ottawa is dedicated to helping Ottawa entrepreneurs make informed decisions about starting and growing their businesses. We promote Ottawa's economy, through the development of products and services that encourage entrepreneurship and support business growth.Invest Ottawa has a staff of dedicated business professionals, who provide advice and counsel to entrepreneurs on a variety of levels. As well, we provide links to other business organizations, seminars and entrepreneurial events, online training and many other tools and resources to assist the budding entrepreneur.

Invest Ottawa Education Centre

In this beginner level seminar, we’ll run down ten common costly Google Ads mistakes many “do it yourselfers” make and how to fix them.

Google Ads can be very profitable if you avoid making some common and expensive mistakes. In this beginner level seminar, we’ll run down ten common costly Google Ads mistakes many “do it yourselfers” make and how to fix them; including:<ul><li>Getting all that data working for you (understanding key terms)</li><li>Keyword research</li><li>Relationships; Campaigns, Ad Groups, and settings</li><li>Set up for success</li><li>The rest will surprise you</li></ul>You won’t want to miss this if you are thinking about or managing your own Google Ads account. We’ll get your account converting in no time.This seminar is specifically for businesses that want to manage their own Google Ads account. You’ll learn how to avoid and fix the most common and expensive mistakes.About The PresenterDavid Bird is the Founder and Principal of <a href="https://birdseyemarketing.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Bird’s Eye Marketing</a>, an Ottawa firm that specializes in getting businesses found on Google. He has been managing Google Ads (formerly AdWords) accounts since 2012 and is a recognized digital advertising and promotion expert.David is certified with Google Ads with specializations in search, display and mobile advertising. He also has a Certificate of Achievement in Web Analytics from the University of British Columbia and has completed coursework in E-Marketing with the Canadian Marketing Association.

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How to Fix Google Advertising’s Most Expensive Mistakes

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How to Fix Google Advertising’s Most Expensive Mistakes

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