An AI startup story: Creating new engagement models in pharma marketing

MScAC Program

This MScAC talk captures how to create new engagement models in pharma marketing.

<p>When starting a startup, you think you know who your customers will be from day one. In Helen’s case, it was a labyrinth of finding the best market for the technology her team was developing. Learn how her team discovered and developed a startup in the pharmaceutical industry and her end goal of having a large positive impact on patient journeys.  </p>

<p><a href="https://www.linkedin.com/in/helenissocial/?originalSubdomain=ca" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Helen Kontozopoulos</a> co-founded <a href="https://www.odaia.ai/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">ODAIA</a> in 2018, an AI-powered commercial insights SaaS platform for Pharma companies. Our mission is to reduce patients’ time to therapy by facilitating meaningful interactions with healthcare providers, through human-centric software powered by AI. As Chief Technical Evangelist, Helen brings her understanding of artificial intelligence, customer analytics and digital transformation to drive ODAIA’s thought leadership efforts, ultimately helping pharma teams adopt AI in their work and leverage data science and AI to achieve a competitive advantage.  </p>

Our {communityGuidelinesLink} describe the sort of content we prohibit on Eventbrite. If you suspect an event may be in violation, you can report it to us so we can investigate.

To report other categories of prohibited or illegal content, submit {link}

An AI startup story: Creating new engagement models in pharma marketing

More events from MScAC Program

Discover more events from MScAC Program, from Business to other experiences you might love.

Still looking for the right event?

Explore all online events to browse and filter by date, category, and more.

An AI startup story: Creating new engagement models in pharma marketing

More events from MScAC Program

Discover more events from MScAC Program, from Business to other experiences you might love.

You might also like...

Browse more events with different dates, prices, and formats to find your next great experience.

Still looking for the right event?

Explore all online events to browse and filter by date, category, and more.