Improving Your Ecommerce Sales (In Person)

Invest Ottawa is dedicated to helping Ottawa entrepreneurs make informed decisions about starting and growing their businesses. We promote Ottawa's economy, through the development of products and services that encourage entrepreneurship and support business growth.Invest Ottawa has a staff of dedicated business professionals, who provide advice and counsel to entrepreneurs on a variety of levels. As well, we provide links to other business organizations, seminars and entrepreneurial events, online training and many other tools and resources to assist the budding entrepreneur.

Invest Ottawa Education Centre

Join marketing agency and ecommerce specialist 2H Media for an in-person session focused on getting more sales for your online business.

Bayview Yards

For any ecommerce business, continually increasing your online sales is a constant puzzle.In this 80-minute seminar, 2H Media's marketing experts will walk you through how to troubleshoot your online sales and look for areas that you can improve to increase your revenue.Their process is diagnostic and goes from the top to the bottom of your marketing funnel. <h4>In this seminar, they will explore each of the following topics: </h4><ul><li>Assessing and increasing web traffic.</li><li>Reviewing and improving your conversion mechanisms.</li><li>Analyzing your offer and audience.</li><li>Increasing customer lifetime value.</li></ul>Overall, they will focus on strategy, not tactics, and arm you to determine your next steps to increase your online sales.

<h3>Event Agenda </h3>12:00 pm – 12:30 pm – Arrival and complimentary lunch12:30 pm – 12:35 pm – Welcome and introduction to 2H Media12:35 pm – 1:55 pm – 2H Media presentation and Q&A1:55 pm – 2 pm – Closing2 pm – 2:30 pm – Networking

<h3>About our speakers</h3> <h4>CO-FOUNDER, CFO, Matthew Herchel</h4>As co-founder and Chief Financial Officer of 2H Media, Matthew plays an active role in making major corporate decisions, managing the overall operations and resources, planning, implementing, and running all of the financial activities of the company. In addition to his responsibilities as a co-founder, Matthew acts as the sales and digital marketing lead for the company, providing guidance and strategy to numerous growing businesses. <h4>CO-OWNER, CIO, Aron Murch</h4>As the Chief Information Officer at 2H Media, Aron plays an active role in making major corporate decisions, managing the overall operations and resources, implementing the information and computer technology systems, and overseeing the development and dissemination of technology for the business. In addition to his responsibilities as a partner, Aron acts as the design and development lead for the company, overseeing and implementing crucial branding and ecommerce projects.

<h4>About 2H Media: </h4>2H Media is a people-first marketing agency based in Southern Ontario. They help ecommerce brands increase sales by building video-driven websites that reduce confusion and increase conversions. Their approach is expert-led, collaborative, and and focuses on long-term growth through content marketing and clear conversion mechanisms.

<h4>2H Media's approach to ecommerce: </h4>Building an ecommerce store is all about performance. 2H Media relies on Shopify, one of the most widely known and user-friendly ecommerce platforms, to provide crucial stability and analytics. As a Shopify Partner since 2017, 2H Media strives to empower business owners to unlock the full potential of ecommerce.

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