Daring a Blue Ocean Strategy

Innovation Leaders Club

This webconference (1h) will showcase examples of organizations that dared to adopt a Blue Ocean strategy, concretizing the whole process.

The Blue Ocean strategy was popularized by Chan Kim and Renée Mauborgne. It aims to create an offer that is completely different from those currently on the market, hence the blue ocean, as opposed to the red ocean in which we find the ruthless competition.This free webconference (1 hr) aims to :<ul><li>Introduce participants to the strategic framework for comparing value propositions and proposing a truly differentiated offer.</li><li>Inspire participants with examples of organizations that have successfully created Blue Oceans.</li></ul>Webconférence française disponible ici: <a href="https://www.eventbrite.ca/e/758987220207?aff=oddtdtcreator" title="https://www.eventbrite.ca/e/758987220207?aff=oddtdtcreator">https://www.eventbrite.ca/e/758987220207?aff=oddtdtcreator</a>

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