Google Advertising: The Business Owner’s Starter Guide (In Person)

Invest Ottawa is dedicated to helping Ottawa entrepreneurs make informed decisions about starting and growing their businesses. We promote Ottawa's economy, through the development of products and services that encourage entrepreneurship and support business growth.Invest Ottawa has a staff of dedicated business professionals, who provide advice and counsel to entrepreneurs on a variety of levels. As well, we provide links to other business organizations, seminars and entrepreneurial events, online training and many other tools and resources to assist the budding entrepreneur.

Invest Ottawa Education Centre

For business owners who want to learn more about how Google Ads work, and more importantly, how well it could work for them.

Bayview Yards

<h3>Note: This event page is for the in-person option of our hybrid model. <a href="https://www.eventbrite.ca/e/google-advertising-the-business-owners-starter-guide-virtual-tickets-862989453687" title="https://www.eventbrite.ca/e/google-advertising-the-business-owners-starter-guide-virtual-tickets-862989453687">Click here to go to the virtual event page.</a></h3><h3>About the workshop</h3>You’ve probably heard different things about Google Advertising, some good, some not-so-good. In this free workshop, we will unveil the facts about this often misunderstood form of online promotion, and lay out a framework that will help you decide if it’s right for your business.Google Advertising can be very powerful, but only if it’s done properly. This webinar is designed specifically for business owners who want to learn more about how Google Ads work, and more importantly, how well it could work for them.By the end of this workshop, you will have a solid understanding of how Google Ads are priced, how to set a realistic budget, and how to identify your return on investment.If you’ve ever been curious about Google Advertising, you won’t want to miss this session!What you will Learn:· Why Google Advertising is so powerful· Keyword match types and your money· Smart Mode versus Expert Mode· How to set a realistic budget <h3>About the Presenter</h3>This workshop is presented by David Bird, Founder and Principal of <a href="https://birdseyemarketing.com/" title="https://birdseyemarketing.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Bird’s Eye Marketing</a>, an Ottawa firm that specializes in getting businesses found on Google. He has been managing Google Ads (formerly AdWords) accounts since 2012, and is a recognized digital advertising and promotion expert.David specializes in managing modest budget, small business Google Ads accounts.He is certified with Google Ads with specializations in search, display and mobile advertising. He has a Certificate of Achievement in Web Analytics from the University of British Columbia, and has completed coursework in E-Marketing with the Canadian Marketing Association.

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Google Advertising: The Business Owner’s Starter Guide (In Person)

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Google Advertising: The Business Owner’s Starter Guide (In Person)

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