AI Foundations Workshop

This practical, 3-hour session is designed to give you real tools you can use in your business right away.

In this hands-on workshop, you will learn the fundamentals of AI, explore key concepts such as Agentic AI and Skills, and see how these tools can work together to create reliable, on-brand systems.

Using plain language and real-world examples, the workshop will give you the knowledge and practical skills to use AI safely, confidently and effectively in your business right away.

Meet the Instructor:

Peter Pilarski is President of CIPR Communications, a Calgary-based digital PR agency specializing in AI-enabled communications and marketing for tourism and hospitality organizations, destination marketing organizations, and small to medium-sized service-based businesses across North America.

He is also the Founder of Tourism AI Network, which helps tourism and hospitality organizations get found by AI and adopt it strategically.

Peter's work spans digital PR strategy, AI search visibility, custom AI tool development, team training, and executive advisory. His clients include destination marketing and management organizations, regional tourism organizations, hotel groups and independent accommodation providers, and service-based businesses, primarily across Canada and the United States. He is a sought-after keynote speaker, workshop facilitator, and AI advisor whose sessions blend practical frameworks with real-world results.

Workshop Details:Date: Thursday, October 22, 2026
Time: 9:00 a.m. – 12:00 p.m.
Location: Salmon Arm Innovation Centre Powered by SASCU - 220 Shuswap Street NE, Salmon Arm, BC V1E 4N7

Price: $150 + GST