CMC Book Club Express

The Certified Management Consultant (CMC) designation is the profession's only international certification mark, recognized in 48 countries. It represents a commitment to the highest standards of consulting and adherence to the ethical canons of the profession. CMC-Canada (the Canadian Association of Management Consultants) administers, and its Provincial Certifying Institutes confer, the CMC designation in Canada.

Canadian Association of Management Consultants

A lively conversation each month sharing individual perspectives drawn from book summaries from the YouExec service.

Have you have ever thought about joining a book club? Then you thought, I don’t have time to read the books. Well now you can get all of the benefits of a book club without reading the book. THE CMC BOOK CLUB EXPRESSCMC Book Club Express is a fun and easy way to explore new books on leadership and management, get to know other CMC members, laugh and meet one of your professional development requirements. HOW IT WORKSA monthly get together at 12pm Pacific / 3pm Eastern, a book summary is selected from the <a href="https://cmc-canada.ca/your-member-benefits-youexec" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">YouExec.com</a> collection of book summaries. <a href="https://cmc-canada.ca/your-member-benefits-youexec" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">YouExec.com</a> is an executive resource portal used by over 900,000 executives worldwide. Participation in the CMC Book Club Express and access to the YouExec.com book summaries is <a href="https://cmc-canada.ca/your-member-benefits-youexec" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">FREE with your CMC Membership</a>. You simply need to read (or listen to) the selected book summary, register to attend (here), and log in to the Zoom meeting. Don’t think you even have time to read a book summary? No worries, there is a 20-minute audio summary to download. This Month&#x27;s Book Summary: <a href="https://youexec.com/book-explainers/atomic-habits-by-james-clear?ip=1&amp;m=dash&amp;sr=atomhab" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer"></a><a href="https://youexec.com/book-summaries/the-1-page-marketing-plan?ip=1&amp;m=dash&amp;sr=1page" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer"></a><a href="https://youexec.com/book-summaries/the-culture-code-by-daniel-coyle?ip=1&amp;m=dash&amp;sr=culture" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer"></a><a href="https://youexec.com/book-summaries/pre-suasion-a-revolutionary-way-to-influence-and-persuade?m=dash&amp;ip=1&amp;sr=pres" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Pre-suasion</a><a href="https://youexec.com/book-summaries/how-will-you-measure-your-life?ip=1&amp;m=dash&amp;sr=measurelife" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer"></a>Pre-suasion focuses on the best way to direct the attention of the consumer towards a company. The author has created a model that can be adopted by smart and savvy business executives, no matter what industry they come from. Pre-suasion focuses on when to influence people, which, the author believes, is before people notice they are being influenced. Capture their attention in a casual manner, and then slowly direct their response to the goal of the campaign. Cialdini&#x27;s insight in Pre-suasion is that simply asking a question in the right way can put customers in the right frame of mind to buy your product, even before they have realized they need the said product.Access the book summary <a href="https://youexec.com/book-summaries/ego-is-the-enemy?ip=1&amp;m=dash&amp;sr=ego" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer"></a><a href="https://youexec.com/book-summaries/the-culture-code-by-daniel-coyle?ip=1&amp;m=dash&amp;sr=culture" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer"></a><a href="https://youexec.com/book-summaries/pre-suasion-a-revolutionary-way-to-influence-and-persuade?m=dash&amp;ip=1&amp;sr=pres" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">here.</a> The book summary is available with your YouExec.com access through our <a href="https://cmc-canada.ca/your-member-benefits-youexec" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Members Benefits</a> page. Contact member services if you have any difficulty accessing your YouExec.com account.

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CMC Book Club Express

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