Competitive Intelligence Essentials: 1 Day Workshop in Halifax

Competitive Intelligence Essentials: 1 Day Workshop in Halifax

Overview

Dive into digital behaviour analysis and uncover powerful insights that help you design, market, and perform smarter online.

Group Discounts:

  • Save 10% when registering 3 or more participants
  • Save 15% when registering 10 or more participants

Good to know

Highlights

  • 8 hours
  • ages 18+
  • In person
  • Paid parking

Refund Policy

Refunds up to 7 days before event

Location

Regus NS, Halifax - Purdy's Wharf

1959 Upper Water Street

#Suite 1301 Halifax, NS B3J 3N2

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Map

Agenda

Module 1: Introduction to Competitive Intelligence

• Understanding the importance of digital behavior analytics • Key elements of competitive intelligence in online business • How user data influences decision-making • Activity

Module 2: Overview of Heatmaps and User Behavior Tools

• Introduction to heatmaps and session recordings • Exploring Hotjar and Crazy Egg dashboards • Identifying user behavior patterns • Case Study

Module 3: Setting Up Tracking Tools Effectively

• Implementing Hotjar and Crazy Egg on your website • Understanding privacy, GDPR, and user consent • Customizing tracking for different web pages • Activity

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