Copywriting 101

Invest Ottawa delivers economic development programs and initiatives that increase entrepreneurial momentum, wealth and jobs in the City of Ottawa and its surrounding region. Its goal is to make Ottawa the best place in Canada to start and grow a knowledge-based business. Invest Ottawa services include startup incubation and mentorship, acceleration for existing companies, global business attraction and local business retention, targeted sector development, commercialization, and marketing Ottawa’s diversified economy and high quality of life.----------Investir Ottawa offre des programmes et initiatives en matière de développement économique d’export qui stimulent l’esprit entrepreneurial, la richesse et les emplois de la Ville d’Ottawa et des régions avoisinantes. Son but est de faire d’Ottawa le meilleur endroit au Canada pour démarrer et croître sa propre entreprise basée sur le savoir. Les services offerts par Investir Ottawa comprennent l’encadrement et le mentorat pour entreprise naissante, l’accélération pour les entreprises existantes, l’attraction commerciale de niveau mondial et le maintien du commerce local, le développement des secteurs cibles, la commercialisation et la promotion de l’économie diversifiée d’Ottawa et de sa haute qualité de vie.

Invest Ottawa

Every brand has a story. Learn how to craft powerful copywriting that puts your customer at the heart of your brand’s story. You’ll learn copywriting fundamentals – from message clarity to tone of voice.
Bring a pen and paper to apply lessons learned in class.
About the Speaker
This workshop is led by Sarah Gencarelli, an awarded brand strategist and copywriter who’s worked with national and start-ups over her 10+ years in advertising and brand consulting.

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Copywriting 101

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Copywriting 101

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