Creating a Buzz

TheMy Main Street Local, Business Acceleratoris a data-driven community economic development program focused on revitalizing main streets with a healthy retail mix, while providing residents, new entrepreneurs, and existing businesses with economic opportunities in their main street community.My Main Street is funded by theFederal Economic Development Agency for Southern Ontario.

My Main Street - Local Business Accelerator

A little public relations savvy can get you valuable media coverage.

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<p>Creating a Buzz</p><p><strong>Language: </strong>English                                                           <strong>Duration:</strong> 1.5 hours</p><p><strong>Course Delivery:</strong> Online (via ZOOM)</p><p><em>All webinar participants will also receive access to a recording and any resource materials after the live session.</em></p><p><strong>Subject:</strong> Publicity, Public Relations, Marketing, Media</p><h2>Course Description</h2><p>A little public relations savvy can get you valuable media coverage—coverage that has more impact than any ad you can buy. But do you know what the best part about it is?  It’s completely free. </p><h2>What You’ll Learn </h2><ul><li>The power of no cost publicity and how to get it.</li><li>What stories the media want to cover.</li><li>How to target the right media.</li><li>How to write a media release.</li><li>Media interview tips.</li><li>How to use free publicity to grow your small business.</li><li>How getting involved in your business can improve your relationship with existing and potential customers</li></ul><p>Make getting free publicity for your business part of your marketing plan.</p><h2>Presented By</h2><p><em><strong>Andrew Patricio</strong></em> is the founder and owner of Bizlaunch, a company that trains, advises and mentors entrepreneurs. As an internationally recognized small business expert, he has trained entrepreneurs in Canada and 21 other countries. Andrew understands entrepreneurs because he is an entrepreneur, having started several businesses of his own and has authored two books on small business.</p><h2>Supported By</h2><p>City of Toronto</p>

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