Developing Your Brand Messaging

We are a non-profit corporation supported by Ontario’s Ministry of Economic Development, Job Creation and Trade, and our valued Corporate SponsorsThrough education, advisory services, and strategic connections, we enable start-up and scaleup technology entrepreneurs to accelerate their growth and navigate the path to profit.

Haltech Regional Innovation Centre

Mastering the strategies behind developing a consistent brand image and message that your company will use can optimize your brand success.

By developing a precise, consistent set of messages that everyone in the company will use to talk to customers, you will optimize the likelihood of your brand success. A customer needs to hear a message 7 times before it is internalized. It is critical that every interaction between the company and the target customer is consistent over time by every member of the team (sales and otherwise). In this two part webinar series will cover the following topics:<ul><li>Brand Definition</li><li>Message Reference</li><li>Message Template</li><li>Client segmentation</li><li>Market Research</li><li>Competitive Positioning</li><li>Seller vs. Buyer mentality</li></ul>________________________________________________________________________________________________

<h3>Session Overview</h3>Part 1: Wednesday, January 26 @ 9:30 am-12:30pm EST Develop Your Brand Messaging<ul><li>We will walk you through the framework of creating a message reference and defining the messages step by step.</li></ul>Part 2: Wednesday, February 2 @ 9:30 am-12:30pm Message and Branding Exercises<ul><li>We will be working individually and as a group to help refine your messaging</li></ul>[Participants should be prepared to commit to both sessions]
*Ideal for early stage companies or established businesses that are looking to re-define their brand or are launching new product.________________________________________________________________________________________________

This program is FREE for Haltech and other Regional Innovation Centre clients. Contact hannah.fritchley@haltech.ca for a promo code.________________________________________________________________________________________________

<h3>Meet your instructor:</h3><a href="https://www.linkedin.com/in/pete-sprukulis/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Pete Sprukulis</a>- Haltech EIR, Sheridan Instructor and President Sprouticus Business CoachingPete is a Marketing and Sales Executive specializing in High Tech Growth and” Adjacent” Markets allowing businesses to (re)define themselves and earn a competitive advantage to drive sustainable results. He holds a BA from the University of Toronto in Economics and an MBA from Rotman School of Management. Pete also has over 25 years of experience in business leadership holding C-Suite level positions with Ontario Power Generation, Bell Canada, and First Canadian Title.

Developing Your Brand Messaging

More events from Haltech Regional Innovation Centre

Discover more events from Haltech Regional Innovation Centre, from Business to other experiences you might love.

Still looking for the right event?

Explore all online events to browse and filter by date, category, and more.

Developing Your Brand Messaging

More events from Haltech Regional Innovation Centre

Discover more events from Haltech Regional Innovation Centre, from Business to other experiences you might love.

You might also like...

Browse more events with different dates, prices, and formats to find your next great experience.

Still looking for the right event?

Explore all online events to browse and filter by date, category, and more.