Developing Your Brand Messaging

Actions Panel

Developing Your Brand Messaging

Mastering the strategies behind developing a consistent brand image and message that your company will use can optimize your brand success.

By Haltech Regional Innovation Centre

When and where

Date and time

Thu, Jun 15, 2023 6:30 AM - Thu, Jun 22, 2023 9:30 AM PDT



Refund Policy

Contact the organizer to request a refund.

About this event

  • 7 days 3 hours
  • Mobile eTicket

This event is FREE to all Haltech Regional Innovation Centre clients. Please email our Events Manager for the access code.

By developing a precise, consistent set of messages that everyone in the company will use to talk to customers, you will optimize the likelihood of your brand success. A customer needs to hear a message 7 times before it is internalized. It is critical that every interaction between the company and the target customer is consistent over time by every member of the team (sales and otherwise). In this two part webinar series will cover the following topics:

  • Brand Definition
  • Message Reference
  • Message Template
  • Client segmentation
  • Market Research
  • Competitive Positioning
  • Seller vs. Buyer mentality


Session Overview

Part 1: Thursday, June 15 @ 9:30AM -12:30PM EST Develop Your Brand Messaging

  • We will walk you through the framework of creating a message reference and defining the messages step by step.

Part 2: Thursday, June 22 @ 9:30AM -12:30PM EST Message and Branding Exercises

  • We will be working individually and as a group to help refine your messaging

[Participants should be prepared to commit to both sessions]


This program is FREE for Haltech and other Regional Innovation Centre clients. Contact for a promo code.


Meet your instructor:

Pete Sprukulis- Haltech EIR, Sheridan Instructor and President Sprouticus Business Coaching

Pete is a Marketing and Sales Executive specializing in High Tech Growth and” Adjacent” Markets allowing businesses to (re)define themselves and earn a competitive advantage to drive sustainable results. He holds a BA from the University of Toronto in Economics and an MBA from Rotman School of Management. Pete also has over 25 years of experience in business leadership holding C-Suite level positions with Ontario Power Generation, Bell Canada, and First Canadian Title.

About the organizer

We are a non-profit corporation supported by Ontario’s Ministry of Economic Development, Job Creation and Trade, and our valued Corporate Sponsors

Through education, advisory services, and strategic connections, we enable start-up and scaleup technology entrepreneurs to accelerate their growth and navigate the path to profit.