$600

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Location

Work Nicer

630 8 Ave SW #600

Calgary, AB T2P 1G6

Canada

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Refund Policy

Refund Policy

No Refunds

Event description

Description

Digitally Solid is a marketing program where women entrepreneurs get hands-on learning how to use strategy, digital marketing and technology to build their business.

At the end of this program, you will have:

- developed a digital marketing plan including refining target market, creating strategies and tactics to achieve your business goals
- scheduled a publishing/ editorial calendar to help with consistency and accountability
- written a content marketing strategy, including content ideas to implement immediately
- optimized your website for user experience (UX) and search engine marketing (SEO)
- refined your social media (Facebook, Instagram, LinkedIn) for brand consistency and improved experience
- built targeted digital advertising using Facebook, Instagram, Google ads
- created an email strategy and undersant how to create drip campaigns
- collected tools and apps to make digital marketing easier to manage and evaluate

Calgary Session Dates

Friday, September 13
Friday, October 4
Friday, November 15
Friday, December 6
Friday, January 10
Friday, February 7

All sessions run from 10:00am - 3:00pm. Lunch is included.


Is This Program Right For You?

- you want a more strategic approach to digital marketing (not just haphazardly posting to social media) but haven’t taken the time to plan.

- you feel overwhelmed by all the possibilities and are looking for tools and technology to make digital marketing easier.

- you struggle with consistency and knowing what to do next online

- you don't know how to analyze your digital marketing efforts and determine your return-on-investment

- you are an expert at your craft, but not in marketing or communications

- you like learning with your peers and having time/space to do the work too


Program Commitment

30 hours of hands-on, in-class learning
- 5 hours per month x 6 months
1 hour a week outside of class to complete pre-work or homework


Recommended Online Skill Level

You’ll need to be comfortable using a computer, able to navigate websites and have some basic digital marketing experience, such as posting to social media, editing your website, or blogging.


Required Technology

- Laptop
- Administration/ backend access to your website, Google Analytics, Google Ads, and social media profiles


Additional Attendees From The Same Business (Optional)

A business owner can choose to register one additional individual within their company who is responsible for marketing activities. Please contact info@awebusinss.com to make this arrangement before the program starts.

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Date and Time

Location

Work Nicer

630 8 Ave SW #600

Calgary, AB T2P 1G6

Canada

View Map

Refund Policy

No Refunds

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