Digitally Solid, Grande Prairie 

Alberta Women Entrepreneurs (AWE)

Digitally Solid is a marketing program where entrepreneurs get hands-on learning how to use strategy, digital marketing and technology to build their business.
At the end of this program, you will have:
- developed a digital marketing plan including refining target market, creating strategies and tactics to achieve your business goals - scheduled a publishing/ editorial calendar to help with consistency and accountability - written a content marketing strategy, including content ideas to implement immediately - optimized your website for user experience (UX) and search engine marketing (SEO) - refined your social media (Facebook, Instagram, LinkedIn) for brand consistency and improved engagement - built targeted digital advertising using Facebook, Instagram, Google ads - created an email strategy and understand how to create drip campaigns - collected tools and apps to make digital marketing easier to manage and evaluate
Grande Prairie Session Dates
Friday, September 27 Friday, October 18 Friday, November 22 Friday, December 13 Friday, January 24 Friday, February 21
 All sessions run from 10:00am - 3:00pm. Lunch is included
 Is This Program Right For You?
- you want a more strategic approach to digital marketing (not just haphazardly posting to social media) but haven’t taken the time to plan.
- you feel overwhelmed by all the possibilities and are looking for tools and technology to make digital marketing easier.
- you struggle with consistency and knowing what to do next online
- you don't know how to analyze your digital marketing efforts and determine your return-on-investment
- you are an expert at your craft, but not in marketing or communications
- you like learning with your peers and having time/space to do the work too
 Program Commitment
30 hours of hands-on, in-class learning  - 5 hours per month x 6 months 1 hour a week outside of class to complete pre-work or homework
 Recommended Online Skill Level
You’ll need to be comfortable using a computer, able to navigate websites and have some basic digital marketing experience, such as posting to social media, editing your website, or blogging.
 Required Technology
- Laptop  - Administration/ backend access to your website, Google Analytics, Google Ads, and social media profiles
 
 Digitally Solid is being offered in partnership with 
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Community Futures Grande Prairie

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Digitally Solid, Grande Prairie

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