Ethnography 101

InWithForward is a social design shop with a big ambition: to turn our social safety nets into trampolines and enable people on the margins to flourish. 10 years ago, our small team with this really big ambition set-up shop in Canada. After a decade of trial and error in the UK, the Netherlands, and Australia, few of our solutions stood the test of time. Meanwhile dominant systems remained as timeless as ever.So we took an alternative route. We started by building long-term partnerships with values-aligned organizations, and re-imagining our theory of how transformative change happens. Hint: we think it's all about new kinds of roles, relationships, and connection points. Progress has certainly not been fast or linear, and neither is the kind of creative disruption we’re after.Join us as we hold space for new possibilities to emerge!

InWithForward

<H2>Eth-o-no-graphy, huh? </H2>
You can’t get to new ideas without fresh insights. Spend a day learning how ethnographic research methods lead to fresh insights. Gain a feel for why companies like Google, Facebook, Disney, and Lego find ethnography so useful for creating new products and services. Walk away with concrete examples for how social services can use ethnography to better understand the habits, cultures, and behaviours of the people they work with. In just one day, you'll...
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learn how to pronounce ethnography (it is a tongue twister!)
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compare ethnography with other types of research
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read &amp; watch ethnographic stories
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practice observing, listening, prompting
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get a taste for moving from insights to ideas
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Made for:  frontline workers, managers, policy folks, designers, 
Facilitated by: Dr. Daniela Kraemer and Dr. Sarah Schulman

Kudoz Studio @ Burnaby Association for Community Inclusion

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Ethnography 101

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Ethnography 101

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