Name: Finance for Communicators
Start: 2018-02-21T17:30:00-05:00
End: 2018-02-21T19:00:00-05:00
Location: 205 Horton St E

Finance for Communicators

IABC London

Are you responsible for publishing your organization's annual report? Or want to better understand how your senior leaders build and manage your organization's finances? Join IABC London on Wednesday, February 21 from 5:30 - 7pm as we examine the fundamental financial knowledge you should equip yourself with in order to contribute to your organization’s financial bottom line.  
This session will walk you through the annual process for building organizational budgets and allocating finances. Communicators can apply the insights to building strong comms plans and budgets that align directly to organizational goals. Rodney Burke, Vice President Global Finance at StarTech.com, leads the discussion.
What you can expect to learn:
<UL>
<LI>
The function and basic elements of the most common financial statements: Balance Sheet, Income Statement, Cash Flow Statement.
</LI>
<LI>
How to prioritize potential budget items using a 2X2 matrix.
</LI>
<LI>
The typical budget cycle for an organization. 
</LI>
<LI>
Practical tips for managing a Comms departmental budget.
</LI>
</UL>
Why attend:
<UL>
<LI>
Build better annual reports by understanding how the financial information aligns with your organizational story. 
</LI>
<LI>
Speak the same language as your senior leaders when it comes to financial objectives and performance.
</LI>
<LI>
Build communications plans that better align with organizational goals and budget.
</LI>
</UL>
Who should attend:
<UL>
<LI>
Communicators responsible for publishing their organization's annual report.
</LI>
<LI>
Communicators interested in building business acumen.
</LI>
<LI>
Communicators keen to build strong departmental budgets.
</LI>
<LI>
Creative service providers (graphic designers, web developers) who support communicators in building annual reports or reporting financial results.
</LI>
</UL>

205 Horton St E

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