Foundations in Digital Media

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This workshop series will equip entrepreneurs with the skills to improve their digital design skills and build a digital strategy.

About this event

Discovery is essential to successful digital marketing. This program is designed to begin the discovery process for entrepreneurs who want to improve their digital media literacy.

Participants will:

  • Understand the basics of digital design media
    • This includes market research, customer discovery, digital design, metrics and measurement
  • Develop digital confidence and competencies
    • This includes building a new (or improving your old) website, creating social media channels and gaining the skills to design your own marketing assets
    • This also includes individual weekly coaching, group coaching and playbook development and application
  • Grow their digital community
    • This includes a cohort slack channel, introduction to networking and experience positioning their new digital offering

This hybrid learning process includes weekly online learning sessions, weekly group coaching, weekly individual coaching, playbooks and cohort community building.


Module 1: Customer Discovery

Module 2: Introductory Design

Module 3: Design Tools

Module 4: Get Into Market

Module 5: Webpage Design

Module 6: Understanding Data

Module 7: Portfolio & What's Next


  • Friday, January 28, 2022 (9:00 AM - 12:00 PM)
  • Friday, February 4, 2022 (9:00 AM - 12:00 PM)
  • Friday, February 11, 2022 (9:00 AM - 12:00 PM)
  • Friday, February 18, 2022 (9:00 AM - 12:00 PM)
  • Friday, February 25, 2022 (9:00 AM - 12:00 PM)
  • Friday, March 4, 2022 (9:00 AM - 12:00 PM)
  • Friday, March 11, 2022(9:00 AM - 12:00 PM)

Meet Your Presenter: Wendy Muise

Wendy Muise has always been an entrepreneur and loves the ability to spend time helping others with their businesses. With a background in tech and innovation start-ups, Wendy has been apart of a team that took a product from an idea to IPO and a $121 million market valuation.

Spending the last ten years focusing on strategic practices in entrepreneurship, Wendy has worked in communities during disaster recovery supporting existing and new entrepreneurs to grow their businesses.


For each session attended, participants will get one entry into a draw to win a WESTEM SWAG box! Draw will take place during the last session (March 11).

IMPORTANT: Please note these are live events that will be delivered during the dates and times indicated. However, if participants need to work through the material asynchronously, that is possible.

WESTEM programming is mandated to support rural/remote Southern Alberta women; does not include Calgary.

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