Google Analytics 4 Essentials: Make Data Work For Your Business

YES Employment + Entrepreneurship is dedicated to enhancing the careers of job seekers, entrepreneurs, and artists across Quebec. We are a charitable organization that provides English-language support to help Quebecers find employment, and start and grow businesses.Our low registration fees are only possible thanks to our generous funders and partners. Where applicable, workshop payments of $20 or less are non-transferable and non-refundable. Cancellations for any paid workshop series must be received two business days before the start of the FIRST workshop of the series.Did you know that charitable organizations like ours rely on funding from grants, donations, and other sources to continue making a difference? By taking a few minutes to provide the requested information, you're playing a crucial role in helping us secure funding, demonstrate the impact of our programs, and plan for the future. Your information will be kept confidential and used only for statistical purposes.S﻿hould you have any questions about our privacy policy, please clickhere.

YES Employment + Entrepreneurship

Learn to set up GA4, track key metrics, and use data to understand user behavior across channels and devices.

ENGLISH WILL FOLLOWVous voulez savoir ce qui fonctionne réellement sur votre site web — et ce qui ne fonctionne pas ?Cette introduction pratique à Google Analytics 4 (GA4) vous montrera comment transformer les données en décisions qui génèrent de vrais résultats.Vous apprendrez à configurer et à naviguer dans GA4, à suivre les indicateurs les plus importants pour vos objectifs d’affaires, et à utiliser les données pour comprendre le comportement des utilisateurs sur différents canaux et appareils.De l’amélioration de vos stratégies marketing à l’optimisation des performances de votre site, GA4 vous aide à avoir une vision claire de ce qui favorise la croissance — et de ce qui ne le fait pas.Que vous partiez de zéro ou que vous passiez d’Universal Analytics à GA4, cette séance vous donnera les outils pour suivre, mesurer et optimiser vos performances en ligne avec confiance — afin de prendre des décisions plus intelligentes, plus rapidement.Conférencière : Cinzia Orsina, spécialiste en marketing numériqueL’inscription préalable est obligatoire. Cet atelier est présenté en anglais et est disponible en ligne.Une fois inscrit(e) à l’atelier en ligne, vous recevrez un courriel contenant les instructions de connexion quelques heures avant le début de la session.*****Want to know what’s really working on your website—and what isn’t?This hands-on introduction to Google Analytics 4 (GA4) will show you how to turn data into decisions that drive real results.You’ll learn how to set up and navigate GA4, track the metrics that matter most to your business goals, and use data to understand user behavior across channels and devices. From improving marketing strategies to enhancing your site’s performance, GA4 helps you build a clearer picture of what’s driving growth—and what’s not.Whether you’re starting from scratch or transitioning from Universal Analytics, this session will equip you with the tools to confidently track, measure, and optimize your online performance—so you can make smarter decisions, faster.Speaker: Cinzia Orsina, Digital Marketing SpecialistPre-registration is required. This workshop is presented in English and is available online.Once you have registered for the online workshop, you will receive an email with instructions on how to log on a few hours prior to the start time of the workshop.

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Google Analytics 4 Essentials: Make Data Work For Your Business

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Google Analytics 4 Essentials: Make Data Work For Your Business

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