Google Shopping Workshop

Morrissette Institute for Entrepreneurship

Workshop with Kevin Chang, Product Manager at Google Shopping

Ivey Business School

During this workshop, a Google Strategist will provide participants with a practical walkthrough of Google MyBusiness and Google Shopping, covering topics that will help you:Quick overview of Shopping solutions<ul><li>Merchant Center → Get your products onto Google Search &amp; Ads</li></ul><ul><li>Business Profile → Boost your local presence on Google Maps &amp; Search</li></ul><ul><li>Manufacturer Center → Standardize your product information across all your distributors and resellers</li></ul>Use cases:<ul><li>Optimizing your organic search performance, qualify for Google Ads, and boost clickthrough rate, and conversion rate</li><li>Build a seamless local and online e-commerce experience</li></ul>How to’s:<ul><li>Set up on Merchant Center, Business Profile, Manufacturing Center</li></ul>

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Google Shopping Workshop

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Google Shopping Workshop

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