Irreplaceable by Design: Shape Your Differentiation

YES Employment + Entrepreneurship is dedicated to enhancing the careers of job seekers, entrepreneurs, and artists across Quebec. We are a charitable organization that provides English-language support to help Quebecers find employment, and start and grow businesses.Our low registration fees are only possible thanks to our generous funders and partners. Where applicable, workshop payments of $20 or less are non-transferable and non-refundable. Cancellations for any paid workshop series must be received two business days before the start of the FIRST workshop of the series.Did you know that charitable organizations like ours rely on funding from grants, donations, and other sources to continue making a difference? By taking a few minutes to provide the requested information, you're playing a crucial role in helping us secure funding, demonstrate the impact of our programs, and plan for the future. Your information will be kept confidential and used only for statistical purposes.S﻿hould you have any questions about our privacy policy, please clickhere.

YES Employment + Entrepreneurship

Ideal for founders and executive teams seeking sharper messaging, stronger pricing power, and a strategic edge for business growth.

ENGLISH WILL FOLLOWCe travail pratique est conçu pour vous aider à cerner pourquoi les clients devraient choisir votre entreprise — et, surtout, pourquoi ils resteront fidèles. Vous commencerez par clarifier le rôle principal que votre produit ou service est censé remplir et à identifier les moteurs de valeur uniques qui distinguent votre entreprise.En cartographiant votre paysage concurrentiel, vous verrez où se trouvent les occasions de vous démarquer et de bâtir une position défendable sur le marché. Nous vous accompagnerons dans la transformation de votre différenciation en messages clairs et en tests concrets que vous pourrez valider auprès de clients, de partenaires et d’investisseurs.À la fin de l’atelier, vous repartirez avec un Positioning Canvas d’une page, un résumé concis de votre « Moat » et un brouillon de récit de valeur qui met en lumière votre avantage stratégique.Cet atelier s’adresse aux fondateurs et aux équipes de direction qui souhaitent un message plus percutant, un pouvoir de tarification renforcé et un avantage stratégique plus clair pour positionner leur entreprise en toute confiance pour la croissance.Conférencier : Mario Ramadan, expert en innovation et différenciation, Trailblazed Ventures Inc.L’inscription préalable est obligatoire. Cet atelier est présenté en anglais et disponible en ligne via un webinaire en direct.Ces frais d’inscription réduits sont rendus possibles grâce à nos généreux bailleurs de fonds et partenaires.*******This hands-on session is designed to help you pinpoint why customers should choose your business—and, more importantly, why they’ll stick with you. You’ll start by clarifying the core job your product or service is hired to do, and uncover the unique value drivers that set your business apart.By mapping your competitive landscape, you’ll see where opportunities exist to stand out and build a defensible position in the market. We’ll guide you in translating your differentiation into clear messaging and practical tests that you can validate with customers, partners, and investors.By the end of the workshop, you’ll leave with a one-page Positioning Canvas, a concise “Moat” summary, and a draft value narrative that captures your strategic edge.This workshop is ideal for founders and executive teams who want sharper messaging, stronger pricing power, and a clearer strategic advantage to confidently position their business for growth.Speaker: Mario Ramadan, Innovation &amp; Differentiation Expert, Trailblazed Ventures Inc.Pre-registration is required. This workshop is presented in English and is available as an online, live streaming webinar.*This low registration fee is only possible thanks to our generous funders and partners.

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Irreplaceable by Design: Shape Your Differentiation

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