Keep It Simple, Silly! [Masterclass on Plain Language Writing]

Strategy, design, and content for progressives  — and only progressives.

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Sometimes our messages get lost if we’re too close to the subject matter. Let’s leave the jargon behind and engage with new audiences.

<p>We often spend lots of time in our friendly bubbles of acronyms and sector terms. But what happens when we need to engage with the public or others who aren’t “in the know”? Sometimes our messages get lost if we’re too close to the subject matter. This session will provide a framework for approaching writing, covering different formats and content types. Let’s leave the jargon behind and start engaging with new audiences.</p><p>These remote training sessions will be held over the lunch hour at the end of the week and are perfect for those looking to sharpen their approaches as we enter a post-pandemic world.</p><p><strong>The title of this session is “Keep It Simple, Silly” and it will offer a masterclass on plain language writing. Our team has managed large campaigns focused on a variety of different topics targeting diverse audiences. We’re ready to share some of the things we learned with progressives in our network.</strong></p><h3>This 90-minute session is packed with the following:</h3><ul><li>The reality of audience distraction</li><li>Approaching writing with empathy</li><li>Writing fundamentals for digital environments</li><li>Different content formats and applications</li><li>Tips and tricks to make your content more universal</li></ul><h3>You will also receive:</h3><ul><li>Video recording of the session (access for two weeks)</li><li>PDF download of slides from the class</li><li>One-on-one communications strategy call (optional; scheduled following the session)</li></ul><p>Limited space is available for this unique professional development opportunity.</p><h3>Be sure to check out our other upcoming sessions, including:</h3><ul><li>Mar. 25: <a href="https://www.eventbrite.ca/e/288786657667" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">5 Missing Pieces from Your Communications Strategy</a></li><li>Apr. 1: <a href="https://www.eventbrite.ca/e/289777952657" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Lessons (and Failures) in Crisis Communications - the 2022 Trucker Occupation [Panel]</a></li><li>Apr. 8: <a href="https://www.eventbrite.ca/e/289714051527" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Hello? Is Anyone Listening? [Audience and Member Engagement]</a></li><li>Apr. 14: <a href="https://www.eventbrite.ca/e/289738695237" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">The Real Reason Why No One Can Find Anything [SEO for Communicators]</a></li></ul>

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Keep It Simple, Silly! [Masterclass on Plain Language Writing]

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Keep It Simple, Silly! [Masterclass on Plain Language Writing]

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