Lunch & Learn: Customer Journey Mapping

Innovation Factory is a not-for-profit business accelerator and a regional innovation center, serving as the catalyst for technology innovation in Southern Ontario since 2010.Providing business advisory services, training, mentorship, and strategic connections, Innovation Factory helps drive market adoption, revenues, investment, jobs and leverage of intellectual property. Innovators can also access sector-specific resources including exclusive smart transportation test environments and data and formal life science and health innovation ecosystems.

Innovation Factory

<H2>Customer Experience: The next competitive battleground </H2>
 Learn how you can improve your customer's experience.  A customer journey map tells the story of the customer's experience; from initial contact, through the process of engagement and into a long-term relationship. It helps businesses gain insights into common customer pain points, how they can improve the customer experience, and define what customers, and prospective customers, need in order to complete a purchase.
 
Are you doing all you can for your customers? 
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Find answers to the 5 burning questions that brands have about how to operationalize an effective customer experience strategy: 
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What is Customer Experience?
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Why is it important? 
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What does it mean to truly focus on the customer? 
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Why can't we do it? 
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Where do we start?
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This session will provide a high-level overview and feature industry research, best practises and real world examples to help align and inspire your organization. 
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Join us for lunch and hear from Shannon Ballard, Vice President of Customer Innovation at Jan Kelley. 
Shannon is a certified Customer Experience professional and has over 15 years working in customer experience for organizations such as Toyota Material Handling USA, Terrapure Environmental, Pyrotek Special Effects Ltd, Equiton Financial, Roxul, the Canadian Football League, Blue Mountain Resorts and many more.  
 
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Is your small business on track? If you have launched your small business or need advice to keep your business moving forward, schedule a meeting with Allan Tran, Business Development Manager from Meridian following the Lunch & Learn. 
<A HREF="mailto:jennifer.gauvreau@innovationfactory.ca" TARGET="_blank" REL="nofollow noopener noreferrer">Email Jennifer Gauvreau to book your meeting.</A>

McMaster Innovation Park

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Lunch & Learn: Customer Journey Mapping

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Lunch & Learn: Customer Journey Mapping

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