Magazine Publishing Essentials

The Magazine Association of BCrepresents, connects and promotes the BC magazine industry by uniting the talent, knowledge and skills of its publishers, editors, writers, graphic artists, salespeople and others in the industry.MagsBCmembership is made up of a wide variety of magazines, from small to large, literary to lifestyle and leisure, arts and culture, news, business, and special interest magazines.MagsBCis a member-run organization, with a mandate to work on behalf of our membership. All of our projects are developed in conjunction with our members and respond to their needs.

The Magazine Association of BC

Three great speakers on a wide range of topics to inspire!

MagsBC presents a half-day intensive with three dynamite speakers, on topics that will help set you and your team up for success in 2024. Whether you are a publisher, editor, account executive, audience development or marketing, there are essential tools here for you. Start time: 10:00 am PT | End time: 1:00 pm PTother time zones FYI:(11:00 am MT - 2:00 pm MT | 1:00 pm ET - 4:00 pm ET) Speaker Lineup:<ul><li>"Let AI Do the Boring Stuff So You Can Focus More on Serving Your Community," with Joe Amditis, Center for Cooperative Media at Montclair State University</li><li>“Avoiding and Addressing Burnout in Publishing Teams,“ with Sushil Cheema, Executive Coach, Supreka Coaching</li><li>"Sponsored Content is HARD. It’s Hard to Sell, Hard to Create,Hard to Approve, But You Can Do It!" with Neil Malik, ZoomerMedia (publisher of blogTO and Daily Hive)</li></ul>All sessions are hosted and moderated by Joyce Byrne, curriculum consultant to MagsBC and host of the Strategies for Canadian Magazines Webinar Series.Sign up and join in!

Agenda

In this hands-on hour, Joe Amditis (Center for Cooperative Media at Montclair State University) will show us how to use AI to bridge the apps we use day to day, and take care of the boring work so we can focus on the good stuff.

Let AI Do the Boring Stuff So You Can Focus More on Serving Your Community 

The goal of this session is to provide attendees with an understanding of what burnout is -- and what it is not. Sushil Cheema (Supreka Coaching) will offer tips on how to avoid burnout (time management, energy management, effective communication tactics, mindset shifts); resources on how to address it once it sets in; and, steps to creating a healthier "newsroom" culture for both editorial leaders and their teams (onboarding, inclusion, feedback -- for leader and direct reports).

Avoiding and Addressing Burnout in Publishing Teams

Whether you call it branded content, editorial partnerships, sponcon or something else, branded content is a category of advertising that continues to grow, delivering big revenue opportunities to media brands that understand how to sell and deliver great brand stories.

In this don't-miss session, Neil Malik of Zoomer Media will talk pitching and closing branded content deals in 2024. This is key info on how to set your sales team up with the tools to sell this kind of advertising, and how to deliver on client expectations.

There will be plenty of time for questions, and whether you are new to media sales or just closed a big campaign you will walk away with understanding to grow this category, today!

Magazine Publishing Essentials

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Magazine Publishing Essentials

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