Master Customer Discovery

The Social Impact Starter Series (SISS) is an interactive, five-part workshop program designed for aspiring and early-stage social innovators. Through hands-on sessions, participants gain essential skills, confidence, and tools to turn ideas into impactful action. The series emphasizes practical learning, clear communication, and a growth mindset, equipping changemakers with actionable strategies for social and entrepreneurial projects.

Session 5: MASTER

Master Customer Discovery

Participant Outcome: Validate assumptions through customer discovery.

During this session, you will:

• Learn how customer discovery helps validate ideas before investing significant time and resources.

• Identify key assumptions about your idea and develop strategies to test them.

• Explore practical approaches to learn more about your customers, users, and stakeholders.

• Understand how customer insights can strengthen your problem statement, value proposition, and solution.

• Leave with a practical customer discovery plan to guide the next stage of your project or venture.

Perfect for: Anyone developing a program, product, service, or venture who wants to build solutions grounded in real-world needs.

No prior experience required. In-person attendees: enjoy light snacks and networking in a supportive space!

Meet the Facilitator

Craig Elias is a Technology Development Advisor with Alberta Innovates who helps aspiring and early-stage entrepreneurs validate ideas, gain traction, and commercialize new technologies. An award-winning entrepreneur, author, educator, and sales expert, Craig brings decades of experience in entrepreneurship, customer discovery, sales, and business growth. He is passionate about supporting entrepreneurs and early innovators to test their assumptions, better understand their customers, and turn promising ideas into sustainable opportunities.