Master Digital Analytics - 1 Day Workshop For Professionals.
Toronto marketing, IT & business pros—gain practical skills in digital analytics to turn data into insights and drive decisions in 1 day
Certificate: Course Completion Certificate
Duration: 1 Day Course
Delivery: Classroom
Language: English
Credits: 8
Refreshments Included: Light snacks, drinks and lunch are part of the workshop.
Course Overview:
In the digital-first world, organizations in Toronto increasingly rely on data to guide decision-making and maintain competitiveness. This workshop introduces you to the essential principles of digital analytics, ensuring you understand not only how to gather data but also how to interpret it effectively.
You will explore the tools and techniques used by leading businesses to track customer behavior, optimize campaigns and measure performance. Through hands-on exercises with platforms like Google Analytics, Power BI and Tableau, you will gain confidence in turning raw data into meaningful insights.
Learning Objectives
You will learn:
- Understand the fundamentals of digital analytics and KPIs.
- Collect and analyze data from websites, social media and campaigns.
- Use visualization tools to communicate insights effectively.
- Apply data-driven strategies to boost business outcomes.
Designed For
- Marketing & Sales professionals
- Business Analysts & IT teams
- Managers seeking data-driven decision-making skills
Why It’s Worth Your Time?
With years of experience delivering high-impact professional development programs, this training provider is trusted by organizations across industries for its practical, results-driven approach. You will benefit from interactive sessions, expert trainers and real-world case studies that ensure every concept is immediately applicable in the workplace. The focus is always on building confidence, enhancing skills and driving measurable outcomes for both individuals and teams.
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Good to know
Highlights
- ages 18+
- In person
- Paid parking
Refund Policy
Location
Regus ON, Toronto - Yonge & Shuter
229 Yonge Street Suite 400
Ph No +1 469 666 9332 Toronto, ON M5B 1N9
How do you want to get there?

Agenda
Module 1: Introduction to Digital Analytics
• What is digital analytics? • Importance for Toronto’s industries (finance, tech, retail). • Key terminology & metrics.
Module 2: Data Collection & Sources
• Tracking customer journeys (web, social, email). • Setting up tracking tools (Google Analytics, CRM systems). • Ensuring data accuracy and integrity.
Module 3: Analytics Tools in Action
• Google Analytics, Power BI and Tableau basics • Setting up dashboards for campaigns • Segmenting data for better insights