Master Digital Analytics - 1 Day Workshop  For Professionals.

Master Digital Analytics - 1 Day Workshop For Professionals.

Overview

Toronto marketing, IT & business pros—gain practical skills in digital analytics to turn data into insights and drive decisions in 1 day

Certificate: Course Completion Certificate

Duration: 1 Day Course

Delivery: Classroom

Language: English

Credits: 8

Refreshments Included: Light snacks, drinks and lunch are part of the workshop.

Course Overview:

In the digital-first world, organizations in Toronto increasingly rely on data to guide decision-making and maintain competitiveness. This workshop introduces you to the essential principles of digital analytics, ensuring you understand not only how to gather data but also how to interpret it effectively.

You will explore the tools and techniques used by leading businesses to track customer behavior, optimize campaigns and measure performance. Through hands-on exercises with platforms like Google Analytics, Power BI and Tableau, you will gain confidence in turning raw data into meaningful insights.

Learning Objectives

You will learn:

  • Understand the fundamentals of digital analytics and KPIs.
  • Collect and analyze data from websites, social media and campaigns.
  • Use visualization tools to communicate insights effectively.
  • Apply data-driven strategies to boost business outcomes.

Designed For

  • Marketing & Sales professionals
  • Business Analysts & IT teams
  • Managers seeking data-driven decision-making skills

Why It’s Worth Your Time?

With years of experience delivering high-impact professional development programs, this training provider is trusted by organizations across industries for its practical, results-driven approach. You will benefit from interactive sessions, expert trainers and real-world case studies that ensure every concept is immediately applicable in the workplace. The focus is always on building confidence, enhancing skills and driving measurable outcomes for both individuals and teams.

©2025 Catils. This content is protected by copyright law. Copy or Reproduction without permission is prohibited.

Good to know

Highlights

  • ages 18+
  • In person
  • Paid parking

Refund Policy

Refunds up to 7 days before event

Location

Regus ON, Toronto - Yonge & Shuter

229 Yonge Street Suite 400

Ph No +1 469 666 9332 Toronto, ON M5B 1N9

How do you want to get there?

Map

Agenda

Module 1: Introduction to Digital Analytics

• What is digital analytics? • Importance for Toronto’s industries (finance, tech, retail). • Key terminology & metrics.

Module 2: Data Collection & Sources

• Tracking customer journeys (web, social, email). • Setting up tracking tools (Google Analytics, CRM systems). • Ensuring data accuracy and integrity.

Module 3: Analytics Tools in Action

• Google Analytics, Power BI and Tableau basics • Setting up dashboards for campaigns • Segmenting data for better insights

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